The Impact of Enablement
Spend is up. ROI is flat. This report reveals what's holding sales enablement teams & reps back from driving revenue in 2025.
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Real insights on what’s broken (and what works).
The 2025 Impact of Enablement report is a no-fluff, data-driven breakdown of what’s broken in enablement today and how leading teams are fixing it.
Backed by contributions from 100+ enablement professionals and produced in partnership with the Sales Enablement Collective, the report dives deep into platform adoption, content decay, feature bloat, and the rise of just-in-time enablement.
Packed with actionable strategies and real-world examples, this is your guide to driving rep performance and thriving in the era of AI.
Sneak peek: Most enablers pay $50+ per user for enablement platforms. Yet...
of enablement content isn't used.
24% of those surveyed responded.
of enablement platform features go unused.
80% of the those surveyed responded.
or more sales content needs refreshing.
48.8% of those surveyed responded.
Get your copy to learn:
✅ How faith in enablement platforms breaks down
✅ Which features don’t offer good return on investment
✅ Where fractured processes and clunky interfaces cripple ROI
✅ What just-in-time enablement really means and why it’s gaining momentum
✅ With expert insights from ZoomInfo, Medallia, Juniper & more
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