Sales emails have long been one of the most effective ways to reach prospects. But, reaching quota attainment via email is becoming harder than ever.
Fortunately, new technologies and software are streamlining and sales email creation. Now, you can use AI tools to write the perfect sales email, whether by personalizing the emails, adding relevant content, or ensuring you’re following guidelines to avoid the dreaded spam folder.
As you look to add sales enablement tools to your overall sales enablement strategy, these AI email assistants can be a great addition.
What is an AI email writing tool?
Artificial intelligence can help sales professionals in many different facets of their work, from researching prospects to scheduling calls, and sales emails are no exception.
AI email writing tools are any platforms that support the creation of email writing. That might include AI content generation, email personalization, email optimization, and more.
How To Use AI to Write Sales Emails
How the AI works will depend on what type of platform you’re using. Some may use prompts to generate a new email. Others may use your data to make your email more personalized, from your subject line to your CTA.
Other tools, like Spekit, provide AI-driven content recommendations to give your sales reps what they need to close a deal—before they even know what they need. Spekit AI analyzes your meeting transcripts, emails, and more to automatically surface content recommendations based on previous interactions, as well as who the prospect is and what they care most about. Then, it delivers that content to them right on the email platform they’re working on.
Benefits of Using AI To Write Sale Emails
Some benefits of using AI email assistants include:
Boosting your engagement
AI can tell you ways to optimize your email, from tips to writing more engaging subject lines to which words to change to improve your reply rate.
Adding personalized touches
Research shows that personalized subject lines boost reply rates by 30.5%, while personalized body copy results in a 32.7% increase in response rates. With AI email assistants, you can make personalizing your many sales emails much easier.
Ensure you’re sending what your prospect needs
How often have you forgotten an attachment? It happens to all of us, but when you’re a sales rep, forgetting to send requested or discussed content can result in a lost sale. AI email assistants can unpack previous interactions to find what content needs to be sent with your email.
Improving productivity
Sales reps spend less than 30% of their week actually selling. Using AI to write, optimize, and personalize sales emails gives them back their time and boosts their overall productivity.
Writing copy based on your needs
Whether you’re focused on following a MEDDIC framework or want to make sure your emails follow a particular brand voice, you can tell an AI email assistant just what you want your copy to sound like—and the AI will take it from there.
Features to Look for in AI Sales Email Writing Tools
AI email writing tools can offer a variety of features, including:
- Copy generation: Some AI email assistants and other sales enablement platforms that include email assistants can write copy for you based on a prompt you provide, as well as additional data and information.
- Copy refinement: Sound more professional and get more engagement with an AI email assistant that reads your email copy and tells you ways to improve it, from your grammar and spelling to tips to keep yourself out of the spam folder.
- Content recommendations: Once you have your perfect sales email, it’s time to add the best sales content to drive that deal forward. Use Spekit AI to automatically read your sales email and recommend the best case studies, white papers, and more.
- Interactivity boosts: Improve your engagement, reply rate, conversion rate, and more with interactivity boosts in your email, like videos, surveys, and games, and save yourself valuable time creating additional landing pages by letting your prospect interact with you right through your sales email.
- Automated campaigns: Sending an email doesn’t have to revolve around your availability. Let your AI email assistant work for you by segmenting your audience and setting up triggers to send out specific emails depending on where each prospect is in the sales pipeline.
Best AI Tools To Write the Perfect Sales Emails
In this list, we’ll unpack the best AI for writing sales emails, as well as the tools you can use to optimize your emails even further with additional features, like AI-powered content recommendations and tone-based text suggestions.
1. Spekit
Best for: AI content recommendations
Overview: Spekit AI knows what content your sales reps need to close that deal, even before they do. After you’ve written your email, Spekit will unpack your interactions with your prospects and send you the perfect content to get them to convert—whether it’s a case study, blog post, or anything else in your sales content management system.
The best part is that you don’t need to leave your workflow to get these AI-powered content recommendations. Spekit will send you the content you need on the email platform you’re working from.
Say goodbye to the days of endlessly searching for the right content and spruce up your emails with helpful information and content that gets results.
Key Features:
- AI Content Recommendations: Get recommended content to send to your prospects to help them convert.
- AI Content Summarization: Got a lot to unpack for your client? Let Spekit turn it into easily digestible info that your prospect can better understand.
- Knowledge Base: Keep all your content and information in one place, accessible to all those who need it, in your content management system.
- Engagement Metrics: With Spekit’s content analytics, you can see how your prospects are engaging with the content in your emails to get a better idea of the impact of your sales enablement strategy.
2. Chat GPT
Best for: Copy generation
Overview: Created by Open AI, ChatGPT uses artificial intelligence to create written content for you. You supply a prompt, and ChatGPT responds with content based on your request. ChatGPT works in a conversational way, which allows you to further clarify what you want and streamline the writing process.
You can ask ChatGPT to change the tone, format, or anything else you need to refine your sales email.
Key Features:
- Contextual Understanding: As you navigate a conversation, you can work with ChatGPT to create the sales email you want based on the information you provide.
- Knowledge Base Integration: ChatGPT can integrate with different types of knowledge bases to be able to pull information to create a sales email that’s well-informed.
- Multilingual Content: Connect with prospects in multiple languages.
- Natural Language Generation: ChatGPT mimics human speech patterns to create written content that sounds more like it’s coming from sales representatives themselves.
Pricing:
- Free: For individuals and comes with limited features.
- Plus: $20/month for individuals, includes more messages, DALL-E image generation, and early access to new features.
- Team: $30/month per user, includes everything in Plus, as well as higher messaging limits, shareable GPTs, and admin console.
- Enterprise: Price determined after meeting with ChatGPT sales team, includes everything in Team, as well as unlimited access to all tools and data, expanded context window for longer inputs, and priority support.
3. Grammarly
Best for: Copy refinement
Overview: Grammarly is an AI-powered writing assistant that integrates into your workflow, providing you with writing assistance wherever you need it. You’ll get real-time suggestions on how to improve your writing, from finding the right tone to clarifying your statements.
Grammarly can also generate written content for you based on what you need, as well as check your own written content for issues like spelling or grammar mistakes or misalignments to your brand voice style guide, making you sound more professional to your prospect.
Key Features:
- Grammar, Spelling, and Punctuation Detectors: Grammarly will add color-coded underlines to your text to tell you where you may want to improve your grammar, spelling, or punctuation.
- Tone Detector: Grammarly reads your text to tell you what your tone is and gives you suggestions for what to write to target the tone you want to convey.
- Sentence Rewrites: Artificial intelligence rewrites your sentence for you to make it more clear, concise, and easier to read.
- Vocabulary Suggestions: Whether you’re using a word too much or perhaps incorrectly, Grammarly can suggest a better word to use to get your message across.
Pricing:
- Free: Grammarly’s free version comes with grammar, spelling, punctuation, and tone detection.
- Premium: $30/month for individuals only, includes everything in the free version, plus sentence rewrites, tone adjustment, vocabulary suggestions, plagiarism detection, and more features.
- Business: $25/month per user, includes everything in Premium, plus centralized billing, brand voice guidance, analytics dashboard, and more features.
4. HubSpot
Best for: Content generation
Overview: HubSpot can help you write your sales email through its automated content generation tools. Tell HubSpot about your topic, provide talking points, and choose a tone of voice to give HubSpot’s email writer direction.
From there, HubSpot will generate an email for you in seconds using natural language processing and machine learning. HubSpot also offers a variety of templates and customization options to change the AI-generated content depending on your needs.
Key Features:
- Email Signature Template Generator: Create a professional-looking email signature to add to your sales emails.
- Personalizable Email Templates: Use a drag-and-drop editor to customize layouts and branding and automatically personalize emails with subject lines, CTAs, and more that are relevant to a particular prospect.
- AI Text Generation: Use prompts to have HubSpot write your sales email for you and adjust as needed through the platform.
- A/B Testing and Analytics: Get detailed analytics on who is seeing and engaging with your emails and run A/B tests to optimize and streamline your sales email strategy.
Pricing: Pricing for HubSpot can vary greatly depending on what tools you want access to and how you intend to use them. Some tools, like the Email Signature Template Generator, are free to use, while other email marketing tools would fall into different packages.
If you specifically intend to use HubSpot for sales emails, we recommend that you speak with their sales team to ensure you choose the package with the features you need. You can also build your own bundle to make sure you’re paying for what you want and not paying for what you don’t.
5. Copy.ai
Best for: Content generation
Overview: Copy.ai integrates with the sales and marketing tools you use every day to create content that attracts and engages your prospects. Copy.ai is built around workflows, which you can put into effect to build the sales emails you need.
You can write one-off emails, but you can also create entire sequences, with each email serving different purposes.
Key Features:
- Sales Email Generator: Write a sales email based on a simple prompt and information on the prospect.
- Email Subject Line Generator: Have Copy.ai write your subject line for you based on the description of your email, the overall topic, or a pain point you want to address.
- Sales and Marketing Workflows: Create entire campaigns and sequences through Copy.ai to continuously engage your prospect.
- Workflow Builder: Streamline your go-to-market strategy by creating a workflow customized to your company’s needs.
Pricing:
- Free: For individuals only, includes a limited number of words in chat, automated content generation, brand voice usage, and Chat.ai’s knowledge base.
- Starter: $49/month for individuals only, includes unlimited number of words in chat, unlimited chat projects, access to all the latest features, and private community access.
- Advanced: $249/month for teams of up to five, includes all of the features of Starter, plus workflow credits and access to the Workflow Builder.
- Enterprise: Price to be determined by the Accounts Team, includes all Advanced features, plus guided implementation, API access and bulk workflow runs, tech integrations, unlimited customizable workflows, designated support, and advanced security protocols.
6. Flodesk
Best for: AI automation
Overview: Flodesk is an email marketing platform that can help you further the power of your email after you’re done writing it.
To get started, you can use customizable templates and the design editor to create on-brand emails that show your prospects who you are, and then track advanced analytics and use them to personalize your emails and segment your audience into categories. Rather than just writing a one-off email and sending it right away, you can automate your emails and build out your schedule to engage your prospects, even when you’re not working.
Key Features:
- Customizable Templates and Design Editor: Choose from already-made templates to jumpstart your sales email creation, and take your email further by uploading on-brand fonts, images, and more that make your sales email unique to your business.
- Advanced Analytics and Custom Preferences: Collect in-depth analytics and let your audience tell you more about their preferences through custom fields and forms to segment your audience.
- Workflow Automation: Create a custom workflow designed to target your audience at each stage of the sales pipeline and automate it to send out at the right time.
- API Access: For a more fully customizable option, you can use the API to connect Flodesk with your business website, online store, third-party apps, and more.
Pricing:
- Link in Bio: Free, but with limited features, including no access to advanced email marketing tools.
- Email: $38/month, includes all Link in Bio features, plus all email marketing tools.
- Email & Checkout: $64/month, includes all Email features, plus all e-commerce tools.
7. Gong.io
Best for: Content generation and prospect tracking
Overview: Gong.io is a revenue enablement platform that focuses on boosting team productivity, revenue predictability, and pipeline growth. You can have the platform write your email, but you also get recommendations on when the best time is to create and send it.
Gain insights into your prospects and where they are in the sales pipeline and receive suggestions on how to engage them best, such as when the perfect time is to send them an email. Then, have Gong write your email for you based on previous interactions and analytics on the prospect.
Key Features:
- Interaction Recommendation: Gong.io’s AI will unpack your previous interactions with a prospect to tell you the best way to proceed, such as by sending a sales email.
- Streamlined and Centralized Workflows: Gain insight into a prospect’s sales pipeline, as Gong.io’s user interface lets you track who is talking to whom and how a prospect has already been engaged.
- Advanced User and Email Analytics: Keep track of information on your prospect, as well as detailed analytics on your emails’ performance and conversion rates.
- AI-Driven Email Composition: Gong.io will write a sales email for you based on your past interactions with a prospect.
Pricing: Gong.io’s pricing is determined by the number of users and how you intend to use the platform.
8. Jasper AI
Best for: Content writing assistance
Overview: Using Jasper’s browser extension, Jasper can write a sales email directly in your chosen email platform. If you don’t know where to start, Jasper comes with several content templates to kickstart your email, as well as prompt suggestions.
Key Features:
- Content Templates: When you’re ready to write an email, you can use Jasper AI’s content templates as a solid starting place.
- Automated Copy Generation: Tell Jasper about your topic and goals, and Jasper can automatically build out your email copy for you.
- Brand and Style Guidance: Jasper takes your brand voice and style guide into consideration when creating your content, keeping your email sounding like you.
- Content Repurposing: If you’re not sure what to put in your email, you can provide Jasper with old content, like a blog post, to inspire your new email copy.
Pricing:
- Creator: $49/month for one user, includes access to SEO mode, browser extensions, and the ability to guide Jasper AI with one brand voice.
- Pro: $69/month per person for up to six users, includes 10 Knowledge assets, three Instant Campaigns, access to Jasper Art, the ability to guide Jasper AI with up to three brand voices, and collaboration tools.
- Business: Pricing must be determined after meeting with the sales team, includes unlimited feature usage, custom style guides, analytics, custom workflows and templates, API access, dedicated support, and collaboration tools.
9. Vidyard
Best for: Optimizing your email with video
Overview: With Vidyard, you can connect your email account to the video marketing platform to have the software send emails with engaging videos, enabling your sales reps to connect virtually with prospects with the more personalized touch of a video. After recording and sending your video, you get helpful analytics that tell you who is watching your video and how they’re engaging with it.
Key Features:
- Video Hosting and Hubs: Upload and manage all your sales and marketing video content through Vidyard’s platform and ensure all customer-facing teams have access to videos through a centralized hub.
- AI Script Generation: Tell Vidyard what you want to talk about in your video, and the platform will automatically send you a script focused on your topic.
- Video Analytics: Get viewer data to understand how the videos in your emails are performing and impacting your bottom line.
- Interactive Playback Experiences: Add calls-to-action, forms, and more right into your video player for your email recipient to engage with you and your sales team.
Pricing:
- Free: Includes up to 25 videos in your library, video editing, video sharing, stock AI avatars, and AI script generation.
- Pro: $29/month, includes everything in Free, plus unlimited videos, real-time viewer insights, CTAs, branding ability, and password protection.
- Plus: $89/month per user, includes everything in Pro, plus full video analytics, customizable branding, team performance analytics, folder management, and video captions.
- Business: Pricing to be determined after contacting the sales team, includes everything in Plus, plus CRM/MAP integration, fully customizable CTAs, priority support, and custom permissions.
10. Lavender
Best for: Email optimization
Overview: Lavender can start your email for you, and it provides you with tips on how to improve your already-written email with their email scores and personalization suggestions. Lavender can detect your tone, give you tips on how to improve clarity, and ensure you’re following guidelines to stay out of your recipient’s spam folder.
Key Features:
- Email Score: Lavender’s AI Email Coach looks over your email to find ways to improve your score and boost your chances of getting a reply.
- Personalization Assistant: Lavender provides you with insight into your prospects and suggestions on how to personalize your sales email to target their needs.
- Email Writer: Lavender can write your email copy for you and provides you with tools to edit your email the way you need.
- Mobile Editor: With most emails being read on mobile devices, Lavender lets you edit from your desktop with a mobile view.
Pricing:
- Free: Includes analysis for up to five emails, personalization for up to five emails, all basic features, and integrations with Gmail and Outlook.
- Starter: $29/month for individuals only, includes unlimited emails, unlimited personalization, unlimited AI recommendations, mobile optimization, AI email writer, chat support, multi-inbox support, and integrations with Gmail and Outlook.
- Individual Pro: $49/month for individuals only, includes everything in Starter, plus priority support and more integrations.
- Team: Only available in an annual plan, which starts at $8,500/year, but the price is determined after meeting with the sales team. This plan includes everything in Individual Pro, plus a Coaching Dashboard, email analytics, dynamic scoring, coaching programs, and content studio access.
11. Mailmodo
Best for: Creating interactive emails
Overview: Mailmodo’s AI can generate templates, write copy, and personalize emails. However, its strengths are mainly focused on its ability to make sales emails more interactive. From adding games to encourage engagement to including surveys that allow you to skip having to create an additional landing page, Mailmodo has a litany of interactivity features for email.
Key Features:
- Interactive Carts: Suggest products that can be added to a prospect’s cart right from your email.
- Feedback Gathering: Send out review requests, feedback requests, and surveys that your buyer can fill out right from your email.
- Gamification: Engage customers with pre-made games, like discount wheels, that can be added to your email, or build your own interactive games.
- Automation and Segmentation: Let Mailmodo segment your audience and automate your email sequences based on specific triggers.
Pricing: Mailmodo offers a Lite, Pro, and Max plan. Pricing for Mailmodo varies depending on the features you want, how many contacts you have, which integrations you need, how many sending credits you need, and how many custom events you need.
Choose The Best AI Tool To Write Sales Emails
The best AI tools to write sales emails don’t stop at content generation. From personalization suggestions to industry insights to adding interactivity elements, these AI email assistants make your email stand out more in your prospect’s inbox.
Use Spekit to give your email a massive engagement boost by providing your prospects with the content they need to see right when they want to see it.
Spekit AI analyzes the context of meeting transcripts, emails, and more to automatically surface relevant content recommendations based on who reps are prospecting to and what they care about.
Reps can say "goodbye" to the days of hunting, digging, and endless searching—use Spekit to leverage the power of AI to surface whatever your prospect needs to see to convert.
