Sales enablement solutions are helping reps streamline their sales processes and exceed their revenue targets. Bigtincan, a sales enablement platform for reps’ sales training, content management, and buyer engagement, is one of those tools.
But…is Bigtincan the best option for your sales team’s needs?
This Bigtincan review covers the platform’s features and offerings, pros and cons, and pricing plans. We also list some of the top alternatives to Bigtincan so you can find the best solution for your team.
What is Bigtincan?
Bigtincan is a sales enablement solution for customer-facing sales teams. It focuses on sales readiness, sales content management, and buyer engagement.
Bigtincan has Genie AI for content search and email draft generation. Its AI relies heavily on enhanced search capabilities–requiring users to know exactly what they’re looking for.
Bigtincan also has conversation and relationship intelligence features for creating interactive presentations and supports sales training at every stage, with onboarding courses and everboarding learning modules.
The platform also uses games, badges, and leaderboards to incentivize reps’ training.
Bigtincan Review
This Bigtincan review will cover its features and competencies as well as any limitations.
What does Bigtincan do?
Bigtincan offers eight main features for sales enablement:
- Sales AI: Search for content summaries and file references, create sales emails and draft content, and convert text to speech for training videos
- Interactive experiences: Create interactive sales and product presentations combining images, slides, 3D models, and mixed reality
- Analytics & reporting: Gather data and build customizable reports on sales reps’ learning, sales content, and buyer engagement
- Conversation intelligence: Use AI-powered coaching to manage and train sales reps’ on tone, pace, vocal clarity, and use of filler words
- Relationship intelligence: Upload missing contacts of prospects from email to CRM and generate insight for engagement with prospects
- Document automation: Create personalized documents, automate sales collateral, and gain insight into the performance of sales content
- Content personalization: Combine different sales documents into one presentation and add agile designs to your presentation with Bigtincan studio
- Sales coaching: Use AI rehearsal and in-person or on-demand sales coaching for onboarding and ever-boarding sales reps
What are the benefits of Bigtincan?
Bigtincan supports sales enablement with:
- Self-guided micro-learning programs to support basic coaching
- Personalization of microsites
- Creation of product price sheets and sales proposals
- Templates for different types of sales content
- User-friendly customizable dashboards and reports
Bigtincan cons
According to independent reviews from Bigtincan users on G2, there are some drawbacks of the platform, including:
- Various technical issues with content management on the platform
- Requires considerable time to navigate and search through content within the content management system
- Interactive tools are not so effective
- A poor user interface
- Difficult to sync large data sets on initial setup
- Lacks just-in-time content recommendations, making the process cumbersome
- Maintenance and integration can be bulky and complex
- Disconnected from the sales rep’s day-to-day workflow
Bigtincan pricing
Unfortunately, Bigtincan’s pricing information is not available on its website.
Bigtincan reviews
Bigtincan online reviews show that users appreciate the platform’s AI sales enablement, content distribution capability, and offline availability for sales reps working in remote areas.
However, some other users find the ineffectiveness of some of the platform’s features challenging. Users often have issues uploading content via the media manager and complain that the reporting features are not robust enough.
It's also worth noting that while Bigtincan's AI helps with search capabilities, it doesn't provide just-in-time content recommendations—you still need to know what you're looking for and have to navigate away from wherever you’re selling or working to actually find that content. Additionally, maintaining and integrating the platform can be bulky and complex.
Best Bigtincan Alternatives
Bigtincan can be a good platform if you’re looking for a basic content management system to house your sales content. However, if you’re looking for a system that’s integrated and connected within your sales rep’s workflows and tools, there are other solutions you should explore. Its AI doesn't automatically recommend content and still requires users to know what to search for. If you want to give sales reps access to robust reporting tools and just-in-time sales content, you’ll want to look for a Bigtincan alternative.
Let’s take a look at some of the best options:
1. Spekit
Spekit is a just-in-time sales and revenue enablement platform that delivers sales training content to sales reps exactly when it’s needed–right in the tools they’re working with. It surfaces sales playbooks, bite-sized content, and other onboarding and sales coaching materials for sales reps without disrupting their workflow.
Sales teams have all their sales content and collateral in a central location. They can also share this content with prospects and track their engagement. Sales teams can also create new content or upload existing content to their knowledge base in minutes without hassle.
Spekit’s AI features include AI content recommendations, which automatically surface the case studies, one-sheets, answers, and more reps needed to close deals. Additional features include AI content creation for generating baseline content, AI content summarization for creating bite-sized training from lengthy documentation, and the ability to analyze sales interactions to deliver the right content at the right time, transforming content visibility and usability.
It also offers on-demand walkthroughs, content management, knowledge checks, sales content analytics, and content sharing.
Key features:
- Spekit AI: Spekit AI creates and edits new sales content in minutes. It can also compress or break down complex sales documents such as whitepapers and e-books into smaller digestible bits for sales reps
- Speks: Speks deliver guidance to sales reps when they need it with contextual bite-sized information surfaced in the apps they use without disrupting their workflow
- Flows: Create easy-to-follow walkthroughs for sales reps with Flows to guide them through new processes and increase ramp-up time
- Knowledge base: Maintain a centralized storage for sales content and all sales collateral with Knowledge base
- Enablement analytics: Analyze sales content and gain real-time training insight to check the effectiveness of training data amongst sales reps for future improvements and sales insight to identify areas of improvement for sales reps
- Knowledge checks: Share short quizzes with Knowledge Checks to boost sales reps' knowledge retention and improve their understanding of new training information
- Spotlights: Spotlights powers in-app alerts that drive change management by allowing each team to surface time-sensitive sales updates that are critical to the sales process
- Smartsend: Smartsend supports content sharing and tracks buyer engagement on each content shared to guide reps in the allocation of sales efforts and resources
2. Seismic
Seismic is a revenue enablement platform for B2B sales cycles. It provides buyer-seller digital sales rooms where reps can communicate with prospects, share information, and generate insight from customer interactions.
Seismic also has a centralized content management system and offers replicable, trackable onboarding programs for sales reps.
Key features:
- Centralized sales collateral storage for sales reps
- Interactive courses and practice questions for sales reps' learning and coaching
- Digital sales rooms for communicating with prospects and sharing sales content with them
- Automatic content creation with content automation tool and unique customizable templates
3. Showpad
Showpad is a sales enablement platform that focuses on aligning sales and revenue teams to improve sales. Showpad has a dedicated space for buyer-seller communication, analytics, and insight features that identify and generate insight into buyers' levels of engagement with sellers.
Showpad also has pre/configured integration with SAP, Salesforce, Outlook, and 62 other applications. It also gives users access to an open API that could be used in their workflows.
Key Features:
- Showpad eOS for content centralization and management
- Shared space for sellers to communicate with buyers
- Showpad coach for delivering repeatable training programs at scale for sales reps' onboarding and training
- Analytics and insights to discover buyers' level of engagement with sellers
Read more here: Showpad vs Seismic vs Highspot
4. Highspot
Highspot is a sales enablement platform focusing on sales reps' coaching and training. It supports sales reps' readiness with analytics on buyer engagement that show how each buyer engages with shared content. Users can also create new sales content, such as playbooks and sales plays for different selling scenarios, with drag-and-drop builders.
Highspot also offers users a centralized location to store all their sales content. However, users have discovered that searching for a single piece of information on Highspot is difficult and often slows down the sales process.
Discover the best Highspot alternatives
Key features:
- Sales content management for centralized sales content
- Drag and drop sales playbooks builder for creating sales plays and playbooks to prepare sellers for different selling scenarios
- Digital sales rooms to communicate with prospects and share content
- Onboarding training programs for sales reps training
5. Allego
Allego is a revenue enablement platform for hybrid sales teams. The platform focuses on helping reps access the tools and resources they need to close deals. Allego has a digital sales room, sales content management system, conversation intelligence feature, and enablement feature.
It also supports peer guidance for sales reps to engage their peers for any sales information they need or clarification on a process.
Key features:
- Digital sales room for communication with prospects
- Analytics for analyzing sales meetings and calls to generate valuable selling information
- AI-powered conversation intelligence for training sales reps on sales pitches
- Peer guidance feature for problem-solving with peers
6. HubSpot Sales Hub
HubSpot Sales Hub is a sales software that builds sales pipelines for reps to close sales deals. It has features for sales engagement, deal management, reporting and analytics, payments, and coaching. It also integrates with over 1400 tools in HubSpot’s App Marketplace.
It allows sales teams to manage their leads in a personalized prospecting workspace and track emails to determine when to follow up on sales deals.
Key features:
- Lead management and prospecting feature for managing leads and upcoming sales activities
- Email templates for generating templates from your best emails
- Email tracking to track leads and know the right time to follow up
- Sales automation for automating sales activities
- Call tracking to log calls in user CRM automatically
Choose the Best Bigtincan Alternative
Bigtincan can sometimes feel like just another content management system, requiring sales teams to navigate and search through various sections to find content. It doesn't offer just-in-time content recommendations and has bulky maintenance and heavy integrations, which can add to the overall complexity.
If you’re looking for a sales and revenue enablement platform with advanced content searchability, a centralized content repository, just-in-time sales enablement, and more, consider the best Bigtincan alternative—Spekit.
Endless searching, tab-clicking, and context-switching is destroying your sales team…and your bottom line. Spekit gives reps instant access to the sales content they need directly in the tools they’re using. Reps can also use SpekitAI to speed up content creation and surface relevant content recommendations based on the prospect, increasing revenue while reducing the time spent on administrative tasks.
Spekit also provides over a hundred customizable templates for creating sales plays and playbooks for sellers, enhancing sales-readiness. If you’re looking for a platform that covers everything your salespeople need—in-app training, customizable templates, AI-assisted content creation, buyer analytics, trackable content, and more—try Spekit.
Schedule a demo to experience Spekit.
