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Roughly 86% of B2B buyers are more likely to buy if companies understand their goals—and more likely to stick around if companies are well-informed about their personal information during service interactions. But given that each customer relationship comes with its own set of intricacies, investing in a conversation intelligence tool, like Chorus AI, has become more important than ever.
Behind every customer interaction is a goldmine of valuable insights that can boost sales performance. Chorus AI collects this data and analyzes it, uncovering key insights your sales team can use to improve compliance, operational efficiency, and customer experience. Per McKinsey, this can lead to 20-30% cost savings, customer satisfaction score improvements of 10% or more, and stronger sales as well.
Wondering if Chorus AI can do the same for your company? This comprehensive Chorus AI review covers everything you need to know about this sales intelligence software, from features to benefits to integrations to pricing, so you can make an informed decision that aligns with your needs.
What is Chorus.ai?
Chorus by ZoomInfo is an AI-powered conversation intelligence tool that captures and analyzes all customer conversations across phone calls, video meetings, and emails. The mission? To understand what influences conversation outcomes and level up customer engagement across sales teams.
Leveraging the power of artificial intelligence, Chorus AI learns about your business, your clients, and your competitors, and applies this intel to assessments of your sales team’s interactions with prospects and customers. It also evaluates each interaction relative to a rep’s individual performance history, as well as their teammates.
Chorus AI can integrate with your current tech stack in less than five minutes. When you integrate Chorus AI with Spekit, the AI-powered, just-in-time enablement software, you can accurately pinpoint your reps’ best practices and immediately apply them to your entire sales team—among many other perks.
Chorus.ai Sales Review
This Chorus AI review provides an overview of the platform’s features and benefits, integration options, pricing information, and customer reviews.
Features
Reps spend a whopping 70% of their time on non-selling tasks, with personalizing communication and building strong customer relationships cited as the most time-consuming. Chorus AI’s features help to streamline these pain points in several key ways.
Call Recording and Transcription
Chorus AI records and transcribes all customer interactions, allowing you to quickly review and analyze conversations without having to listen to entire calls. Recent enhancements to Chorus’ automatic speech recognition capabilities also mean your calls can be transcribed significantly faster without sacrificing accuracy.
Call Insights and Recommendations
Where Chorus AI really shines is in its ability to analyze calls and offer actionable insights and recommendations, including identifying next steps, possible action items, competitor mentions, even feature requests. Companies can use this intel to inform future decision-making and coaching sessions.
AI-generated Post-Meeting Briefs
Chorus uses generative AI to provide reps with post-meeting summaries, allowing them to focus on the conversation and pain points of their prospects and customers, rather than note-taking.
Automated Follow-up Emails
Chorus AI automatically converts notes and action items from meetings into ready-to-send email drafts, making post-meeting communication with prospects and customers easier and more efficient.
Where Chorus AI assesses all customer interactions to help you optimize your sales strategies over time, Spekit takes care of the follow-through. After analyzing your meeting recaps and summaries, Spekit AI recommends internal resources to review for your next call, and relevant sales collateral to share with your prospect in your follow-up.
How? By analyzing the intent and context of Chorus’ intelligence and serving up the exact case study or battle card needed to push deals forward on a silver platter.
Same goes for the perfect pieces of content to send prospects–which you can do in just a few clicks using Spekit SmartSend. Receive an alert when they engage with the content for perfectly timed follow-ups, and track the content’s impact to optimize enablement.
Reps can also tell Spekit AI whether the sales enablement content being surfaced in Chorus is right on the mark—or not so much. Spekit will continue to refine content recommendations within the Chorus platform based on your feedback.
Detailed Analytics
Chorus AI delivers in-depth analytics, including insights into customer sentiments, preferences, trends, and areas for improvement in your sales strategies and customer service—all pulled from your company’s sales conversations.
Deal Intelligence and Management
Chorus AI also provides valuable insights into ongoing deals by helping you track the activities for each deal. Assess the status of specific deals, pinpoint potential risks, and strategically adjust course to maximize revenue enablement efforts.
Pricing
Chorus AI offers three plans: Sales, Marketing, and Talent. The cost of each plan varies, depending on factors like required features and functionality, add-on features, integrations needed, credit usage, and how many seats you need.
Pricing typically starts at $8,000 a year, which includes three seats. Additional seats clock in at roughly $1,200 per user per year. The cost of Chorus AI is usually based on a two-year agreement, but no two contracts are the same.
Ease of Use
Customers consistently rate Chorus AI positively. Its ease of use scores currently sit at 4.5 out of 5 stars on Capterra, and 8.9 out of 10 on G2.
Some users who provided a Chorus AI review on Capterra consider the tool “very easy to use for all levels,” but feel it needs “more integrations with other applications.” Others report occasional glitches, where calls don’t get recorded, things are missed in the summaries, and AI gets minor details wrong, but find the platform’s pros far outweigh the cons.
Third-party Integrations
The top-notch conversation data that’s collected by Chorus AI can be seamlessly integrated with your CRM, sales enablement platform, and video conference software, among other sales tools.
Some of the third-party integrations Chorus AI offers its users include:
- Sales and revenue enablement: Spekit
- CRM: Salesforce, HubSpot, Gainsight, Microsoft Dynamics
- Collaboration: Slack
- Calendar and emails: Email, Outlook, Microsoft Exchange
- Conference calls: Zoom, Google Meet, UberConference, GoToMeeting
- Call dialers: Dialer, Outreach, Truly
- Automation: Zapier
Integrating Chorus AI into your current tech stack means reps will have friction-free access to the information they need, including specific customer language and relationship histories, so they can connect with prospects and customers with the right message at the right time.
Chorus.ai Customer Reviews
How do Chorus AI customers feel about the conversation intelligence tool? Let’s highlight a few Chorus AI customer reviews from across the web.
“Chorus has helped us a lot with the call training aspect. We’re able to quickly identify those calls where reps may need a little more coaching. The training feature has been very important for us to establish certain guidelines that reps must follow during calls. There are some calls where Chorus doesn't identify the participants in them, which is a challenge when reporting on call insights and the trackers that we've set up to identify certain things for both reps and customers.” -Santiago C. on Capterra
“Meetings can get in the weeds, which makes it challenging to take good notes while actually listening and responding. Chorus’ summary of meetings has been a game changer for me when it comes to filling in many of the gaps in my notes.” -Rick D. on G2
“Chorus by ZoomInfo gives a 10-point breakdown of every conversation that’s easy for the sales team to review! The AI email breakdown after calls is my favorite feature. I copy and paste it every time and put it in the notes tab on HubSpot to refer to. It’s also nice that it automatically adds to customer calls, and I don’t have to remember to turn on the recording. However, I sometimes don’t like the search functionality.” -Merritt L on TrustRadius
How to use Spekit with Chorus.ai
Spekit, an AI-powered, just-in-time sales enablement software, works seamlessly in Chorus to surface the resources and collateral reps need to ramp and close deals faster. No more endless hunting—just the right content, at the right time.
Using Spekit, you can speed up Chorus AI adoption by delivering the necessary training materials directly into the Chorus platform. Reps can access the exact tutorials they need in the moment, and put what they’ve learned into practice right away.
Keep tabs on how reps are doing with Spekit’s in-app quizzes and real-time analytics—pinpoint areas for improvement, then reinforce required training and sales enablement best practices right where they’re working.
You don’t have to write your training from scratch, either: Spekit offers free, out-of-the-box Chorus content templates you can use to get started in minutes. You can even use Spekit to customize the content template with your own coaching scripts, playbooks, objection handling docs, and more—and surface them all within Chorus to help reps close more revenue, faster.
Spekit AI does all the heavy lifting so your team can focus on selling–not searching.
Most Popular Chorus.ai Alternatives
As you now know from this Chorus AI review, the conversation intelligence tool has a lot to offer any sales enablement strategy. Still, investing in new tech is a big deal and you might want to look into Chorus AI alternatives before making it official.
Check out these popular Chorus AI alternatives to make sure the platform is the best solution for your team
- Gong: Gong is a revenue intelligence platform that captures every buyer interaction and delivers AI-based insights at scale.
- Outreach: Outreach, a sales execution platform, features an AI-powered virtual assistant that joins and records live meetings, captures real-time transcriptions, and helps sales teams tap into the details and trends across all conversations.
- Fireflies.ai: Fireflies.ai is an AI-powered note-taking tool that helps sales teams transcribe, summarize, search, and analyze voice conversations.
- Clari: Clari Copilot with RevAI is another conversation intelligence tool that delivers conversationally formatted call summaries, next steps, and suggested actions, right in Slack or Microsoft Teams.
- Salesloft: Salesloft, an AI-powered revenue orchestration platform, transcribes, analyzes, and summarizes customer interactions so you can harness the potential of every conversation.
Improve Your Chorus.ai Sales Intelligence with Spekit
Chorus AI records, transcribes, and analyzes all customer interactions across calls, video conferences, and emails, then leverages this data to identify next steps and action items aimed at improving customer engagement and boosting revenue.
Constantly tweaking your sales processes, however, can leave your reps in a perpetual state of overwhelm. Not so when you integrate Chorus AI with Spekit, which allows reps to learn in the flow of work and immediately put your updated strategies into practice.
After analyzing the context of meeting recaps and summaries in Chorus AI, Spekit AI recommends internal resources for reps to review before upcoming calls, as well as targeted sales collateral to share with prospects. Your reps can rest easy, knowing they’ll always have access to the right content at the right time directly where they work.
