.avif)
Free resources can give reps a strong foundation but to get real, lasting impact, training must be reinforced, measurable, and embedded into day-to-day workflows. Below is an expanded list including courses, books, and webinars. Each is paired with advice on how to maximize its value using sales enablement software like Spekit.
What are free sales courses?
Free resources = courses, webinars, ebooks, and books that teach sales skills without upfront cost. Formats vary: video, slides, quizzes, reading or combinations.
They matter because:
- They reduce cost barriers.
- They enable rapid upskilling.
- They allow flexibility and self-paced learning.
But alone, without reinforcement, context, and measurement, this knowledge often fasted. Treat these courses and resources as your foundation for every day, practical knowledge obtained while scaling and enabling your revenue team.
How to select the best free/low-cost training & resources
Criteria to use when choosing:
- Depth and relevance: Do they cover what reps need now (e.g. prospecting, AI usage, dealing with objections)?
- Credible source and up-to-date: Is content aligned with current tools, buyer behavior, sales environment?
- Format & flexibility: Is it modular, interactive, self-paced?
- Recognition or accountability: Certifications, quizzes, measurable outcomes.
- Where & when accessed: Can reps access it without friction (in tools they already use)?
- Measurement built in: Can you see completion, usage, behavior changes?
Here’s how to select the best free sales courses and certifications for your team:
Comprehensive content
Many online courses just scratch the surface of the topic and leave you with only basic knowledge. Look for value-packed content–not just in volume but in the depth of information.
There are two simple ways to identify courses with comprehensive content: the reputation and experience of the course provider or instructor and the nature of the course. Usually, more reputable institutions and persons put out comprehensive course content.
Relevance and up-to-date information
Relevant and timely courses are crucial in sales because of ever-changing sales trends. You want to ensure that whatever course you choose is relevant (applicable to your industry) and up to date.
It should contain the most recent tools, trends, and technologies you can apply to boost your effectiveness and success as a sales rep.
Credibility of the provider
Free online courses are abundant with different information and “expert opinions,” but you want to ensure that you get accurate information and advice from credible sources. Research into the credibility of the course provider by looking at industry experience, professional background, and feedback on older sales courses done by them.
This doesn't mean that less popular or emerging providers can’t offer great courses. However, a well-known provider will probably offer reliable and thoroughly vetted content.
Positive user feedback
User feedback provides insights into the course content and highlights potential strengths and weaknesses. It also offers real-world experiences and opinions from past participants, giving you a clearer picture of what to expect from the course–and what not to expect.
Best free sales courses, books & training programs
Deep dive into the top 8 free sales courses, books & training programs
1. Just-in-Time: The Future of Enablement in a World of AI by Melanie Fellay
This book by Spekit co-founder Melanie Fellay reframes how leaders should think about training in today’s AI-driven sales environment. Rather than relying on one-off onboarding or “just-in-case” training, it explains why just-in-time enablement, delivering content and guidance at the exact moment of need, is the only way to combat content decay, low adoption, and fractured processes.
You’ll find frameworks, examples, and playbooks that help RevOps leaders and enablement managers modernize strategy, evaluate platforms, and manage constant change. It is an ideal resource to anchor your 2025 enablement strategy.
Explore the book and get your copy here
2. Scaling Sales with Sales Enablement by Spekit
.png)
The Scaling Sales with Sales Enablement by Spekit course is the #1 course on sales enablement and revenue operations. It is curated for sales experts who want to scale up sales without reinventing the wheel. The course offers self-paced learning content that you can complete in seven hours over three weeks.
It contains downloadable sales templates and covers comprehensive strategies for designing sales playbooks, building an airtight onboarding flow, managing organizational change, and choosing appropriate sales software
The course also covers expert advice on getting the most from your sales technology, building a capacity planning growth model, and training sales reps. A separate lesson is dedicated to course recap to reinforce key concepts and solidify your learning.
Delivery Method: Self-paced online course
Duration: 7 hours stretch or over three weeks
Explore the best sales enablement course
3. The Practical Guide to Enabling AI Fluency for Your Sales Teams (Spekit)
This guide breaks down how to equip reps with AI literacy from safe adoption practices to prompting frameworks. It offers step-by-step guidance so your team doesn’t just “use AI,” but uses it productively and responsibly.
Enablement teams can pair this with Spekit’s AI Sidekick to reinforce AI tips contextually inside CRM or email tools. Together, this creates a foundation for AI fluency across the revenue org.
4. Inbound Sales Training by Hubspot
The Hubspot Inbound Sales Training course is one of the most recognized free sales certifications available, designed for small business owners who want to improve their inbound strategy, sales professionals who want to reach more customers through personalized outreach, and individuals who want to improve their sales presentations.
The course covers understanding buyer’s context and delivering personalized sales presentations to prospects. It also has quizzes to encourage knowledge retention and is available in five languages.
Delivery Method: Online video course
Duration: 3:12 hours
5. Introduction to MEDDIC by MEDDIC Academy
MEDDIC is a key sales methodology that guides the sales process. It stands for metrics, economic buyer, decision criteria, decision process, identify pain, and champion and helps reps decide whether or not an effort to move a prospect further down the sales pipeline is necessary.
This Introduction to MEDDIC by MEDDIC Academy orients sales professionals to MEDDIC and MEDDPICC sales methodology. It is a basic mini-course that describes MEDDIC and informs sales reps on how to use the MEDDIC checklist. It comprises a video lecture, slide, and quiz.
Delivery Method: Online course
Duration: 15 minutes
6. OnePageCRM Sales Academy
OnePage CRM Sales Academy is an online training platform that offers free CRM courses specifically for OnePageCRM. The training is divided into three stages: CRM Apprentice, CRM Qualified, and CRM Master, guiding sales reps through progressively advanced levels of customer relationship management.
At the end of all three stages, participants are issued a CRM Expert certificate and are recognized as OnePageCRM Champions.
Delivery Method: Online course
Duration: Not specified
Do your sales reps need continued support learning your CRM? Spekit can support continuous, just-in-time learning without disrupting sales reps’ workflow. It has features such as Speks, which equips sales reps with bite-sized training content embedded directly in their tools, and Flows, which provides easy-to-create walkthroughs for reps to guide them in using new tools and even following new processes.
Book a demo with Spekit today.
7. LinkedIn Sales Navigator
The LinkedIn Sales Navigator course is instructed by Thomas Creighton de Farias and designed for beginner salespeople. The course outline covers lead management with the LinkedIn Sales Navigator, identifying key accounts/prospects, and gathering competitive intelligence. The course also covers finding leads and shares tips on building effective engagement strategies to gain clients' trust.
At the end of the course, learners are issued a certificate of completion that they can print, save, download, and share on their LinkedIn profile.
Delivery Method: Online course
Duration: 50 minutes
8. Sales Prospecting Advanced Techniques by SalesScripter
Sales Prospecting Advanced Techniques by SalesScripter is a free sales prospecting course on YouTube. The course comprises 12 video modules covering building a USP that attracts leads, identifying prospects’ pain points, building rapport and trust, and pinpointing your ideal prospect. Some modules focus on enhancing reps’ selling techniques, explaining how to ask the right questions for a successful negotiation, get closer to clients, and perform the sales takeaway.
To further improve selling abilities, the course also details strategies for maintaining mental strength while selling, leveraging networking to build ROI, handling and structuring client appointments, being a consultative salesperson, and using LinkedIn for sales prospecting.
Delivery Method: Youtube video course
Duration: Not specified
More about free sales courses
Here are some more details on free sales courses based on popular frequently asked questions from interested sales reps:
How do I start learning sales?
While you can kickstart your sales training with free sales courses and ebooks, you’ll need practical knowledge to get ahead. Here are some of the ways you can gain hands-on experience in learning sales:
- Internships
- On-the-job sales training
- Mentorship programs
- Sales workshops and seminars
Where can I learn sales skills?
There are several places to learn sales skills, online, offline, on the job, and off the job.
- Internships: Sales is an active skill, so one of the best ways to learn it is by practicing. Students can easily take advantage of summer internship opportunities to learn sales skills, gaining the rare opportunity to learn and practice sales skills simultaneously.
- Sales mentorship and coaching: A mentor or coach can improve your speed and expose you to industry knowledge and people early in your career. This relationship equips you with practical sales knowledge and skills. For those who can’t find a mentor or coach, a good option is sales coaching platforms. These platforms have up-to-date content from experts and contain the most recent sales trends
- Online learning: Online learning platforms like Udemy and Coursera host many self-paced learning videos on different topics, including sales. Reps can register for these courses to gain useful sales skills.
How do I improve my sales skills?
- Selling: Ironically, one of the best ways to improve your sales skills is to sell. You gain the most experience from acting out your knowledge and learning from your mistakes
- Leveraging sales technologies: Sales technologies such as sales enablement and revenue enablement platforms give you a competitive edge by streamlining processes, providing valuable insights, and automating repetitive tasks
- Sales courses and webinars: Webinars and online courses have proven to be the best way for busy sales reps to improve their sales skills. They contain information on the latest sales strategies, techniques, and tools, helping reps stay up-to-date and effective
What is the best website for free courses?
Spekit is the best website for finding free sales coaching courses. It offers webinars, ebooks, and video courses on different sales techniques and trends.
What are the best sales courses for beginners?
The best sales courses for beginners are “Sales Training: Learn How to Sell in 7 Effective Steps on Udemy” and “OnePage CRM Sales Academy.”
What are the best advanced sales courses?
The best advanced sales courses for sales professionals are the pro tips in the book, Just-In-Time: The Future of Enablement in a World of AI, the “Scaling Sales with Sales Enablement by Spekit,” the “LinkedIn Sales Navigator course,” and the “Hubspot Inbound Sales Training course.”
Are free sales courses worth it?
Free sales courses can definitely be worth it–especially for beginner sales reps who are just starting out. They are a way to gain knowledge on different aspects of sales for free and also improve your sales skills as you go.
But with so many courses and information out there, sales reps need a single, verifiable, and accessible source of sales information.
This is where just-in-time sales and revenue enablement platforms like Spekit come in.
Spekit offers just-in-time learning, integrating course content directly into sales teams' tools. The content is usually bite-sized for easy consumption, and it comes with follow-up quizzes to test knowledge retention. With Spekit, reps also gain access to countless sales templates and playbooks that they can leverage to close deals faster and increase their ROI.
Spekit also has a “Speks” feature that allows rapid authoring. With Speks, reps reduce the time they spend on answering repetitive questions and searching for the necessary information. Sales teams also get a centralized sales content management system with search functionality and sales content analytics enablement, eliminating the stress of having sales documents in different unorganized folders and platforms.
With the Spekit way, reps can focus on selling and earning more.
Ready to experience the Spekit difference?
