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Forbes says that a great sales enablement tool will positively impact your sales team and help them close deals effectively, whether working from home or in the office.
And what if those sales enablement tools and resources are free? Free sales enablement tools and resources can help sales teams automate their workflows, access sales content when needed, speed up sales cycles, increase win rates, track more accurate sales performance metrics, and improve customer satisfaction by giving them personalized experiences without investing all their time and resources.
Keep reading to discover some of the best free sales enablement tools and resources you can offer your sales team.
What are sales enablement tools?
Sales enablement tools are platforms, software, and resources designed to help sales teams sell better. These tools provide customer relationship management (CRM), sales content management (CMS) analytics, learning and development, competitive intelligence automation, and sales training systems that optimize the selling process in any organization.
Sales enablement guides your business’s overall sales readiness program. It is a continuous strategy for ensuring your sales team has all the sales content, training, resources, and especially software they need to sell effectively. Research shows that 65% of sales leaders who made sales enablement platforms a priority surpassed their revenue targets.
When building your sales enablement strategy, it is important to consider sales enablement tools that can help you and your sales team achieve set objectives more easily and quickly.
Let’s talk about why.
The importance of sales enablement tools
Take a minute to think about what your sales team does on a day-to-day basis—going through their inbox to respond to customers or leads, keeping tabs on the sales pipeline and cycle, making cold calls, following up with prospects, managing existing customer needs, analyzing sales data…and much more.
Manually doing these tasks without the right sales enablement tools can leave your sales reps easily exhausted and making avoidable mistakes.
Almost 80% of companies that use sales enablement tools see an increase in sales. Sales teams thrive with sales enablement tools because they can automate manual, repetitive tasks, manage all sales from a single centralized platform, and streamline workflow.
Types of sales enablement tools & resources
When it comes to sales enablement, having the right tools and resources in your tech stack can make a big difference. Here are some you might already be using:
- Just-in-time learning platforms: For giving sales reps on-demand training materials when and where needed.
- Sales CMS: For accessing, managing, sharing, and tracking sales content
- Sales training platforms: For providing sales training, coaching, and learning materials to improve sales reps' skills
- Analytics tools: For getting valuable insights on sales performance
- Competitive intelligence tools: For monitoring competitors and keeping up with their product updates, pricing, and value offerings
- Sales automation tools: For automating repetitive and time-consuming administrative tasks like tracking leads and follow-ups
- Revenue enablement tools: For driving revenue enablement by building alignment between sales and marketing teams
However, juggling all these tools can be overwhelming for your sales reps. Forbes reports that using multiple sales enablement tools can actually reduce productivity, as reps need to learn and switch between different platforms. That's why a sales enablement platform like Spekit can be invaluable. It combines multiple tools into one platform, giving sales reps a single source of truth to sell effectively.
Best free sales enablement tools, resources, & templates
Now that we've covered the types of tools and resources, let's explore the best free options available. Here are 10 top-notch free sales enablement tools, resources, and templates to help you get started:
1. Spekit Sales Templates
Best for: Free templates for sales teams that want to quickly advance from novices to experts in using specific sales enablement tools like HubSpot, Salesforce, and more
Spekit’s sales templates are customizable playbooks and guides that sales teams can adopt for several use cases, including change management, employee onboarding, training and coaching, digital adoption, sales enablement, and more.
The templates cover how sales reps can use specific sales enablement tools like Salesforce CPQ, Salesforce Classic, Chorus, Clari, and Hubspot to streamline their workflows and achieve their goals. For example, the ZoomInfo template details best practices for getting the most out of ZoomInfo for beginners.
Spekit’s templates can help sales teams align sales and marketing, close more deals, communicate change effectively, drive revenue, reduce support tickets, onboard new reps faster, and improve team productivity.
Key features:
- Tailored playbooks and guides: Customizable playbooks and guides for change management, onboarding, training, and sales enablement
- Tool-specific instructions: Detailed templates for using sales tools like Salesforce CPQ, Salesforce Classic, Chorus, Clari, and HubSpot
- Versatile use cases: Applicable for support centers, marketing management, knowledge sharing, and documentation
Spekit’s support for your sales enablement efforts doesn’t end with these templates. Spekit offers a knowledge and enablement platform and transforms reps’ training, sales, and revenue growth across your business. It provides instant access to sales content within the tools they use, surfaces playbooks for sales reps to close deals faster, and drives digital adoption through in-app support, embedded FAQs, process guidance, in-app alerts, and intelligent analytics. Spekit also offers always-on training for continuous learning.
2. Scaling Sales Course by Spekit
Best for: Free course for intermediate-level sales professionals who want to gain marketable skills and learn sales enablement from industry experts
Spekit’s Scaling Sales Course is the #1 course for sales enablement. It’s a free online self-paced course for sales professionals to learn how to design their sales playbook, build an airtight onboarding flow, manage change, select the right tech stack, build a capacity planning growth model, coach reps, and more.
The course is designed based on the accumulated experience of sales experts managing revenue enablement and RevOps teams at top companies like Marketo, Iterable, Drift, Syncari, and others. Spekit also provides access to downloadable sales templates in the course, and learners can earn a certificate to show off after completing it.
But that’s not all Spekit offers. Spekit also supports Just-in-time learning, enabling you to integrate learning into the workflow of your sales team. You can organize learning paths for your sales teams and centralize training materials on a platform that allows them to automatically surface learning materials wherever they are selling.
Key features:
- Insights from industry experts: Gain valuable knowledge from top sales leaders with expertly crafted lessons
- Step-by-step playbooks: Leverage detailed playbooks that provide comprehensive guidance for every sales stage
- Ready-to-use templates: Access customizable templates designed to streamline and standardize your sales processes
- Concise learning modules: Complete seven free, easily digestible lessons packed with actionable information
- Tailored for intermediate learners: Enhance your skills with content specifically designed for those with foundational sales knowledge
- Certification of achievement: Earn a certificate upon completion to validate and showcase your advanced sales expertise
Empower your sales team with the best course for sales enablement
3. Fathom
Best for: Free conversational intelligence tool for recording business meetings and summarizing notes
Fathom lets users record, transcribe, summarize, and highlight meetings so they can focus on conversations. Users can also generate and share clips from specific parts of meetings for context during team meetings.
It integrates with and syncs meeting summaries and tasks with users' CRMs, such as Salesforce, Hubspot, Zapier, and Notion. Fathom is free for its primary features, but individual users and teams have to upgrade to use premium advanced AI features and meeting summary templates.
Key features:
- Meeting recording, summary, and transcription
- Meeting summary templates
- Single, searchable call repository
- AI-generated meeting notes
4. Loom
Best for: Free platform for recording and sharing personalized sales videos
Loom is a messaging tool for recording and sharing video messages. It enables users to record their screens and cameras on any device using the mobile app, desktop app, or Chrome extension. Users can transform video to text, edit while recording, and collaborate on videos.
For sales teams, Loom enables them to use video messages to accelerate deals, streamline onboarding, and increase outreach engagement. Users can create up to 25 videos for free, but they’ll have to upgrade to create more and access extended features.
Key features:
- Transcriptions and close captions
- Video privacy controls
- AI-generated video summaries and titles
- Video and viewer insights
5. Inbound Sales Training by Hubspot
Best for: Free certification course for sales professionals who want to connect with their target customers and personalize their outreach
Inbound Sales Training by Hubspot is a free certification course that teaches salespeople how to attract and engage prospects with personalized outreach. It is designed for small business owners, sales professionals, and individuals who want to deliver effective sales presentations.
The course is a self-paced video course available in four languages. It covers understanding the buyer’s context and delivering personalized sales presentations. After completing the program, learners will earn a free certificate.
Key features:
- Personalized learning path
- In course assessments
- Certification practice tests
- Lessons available in multiple languages
- Sales hub with courses dedicated to sales teams
6. Sales Video Templates by Vidyard
Best for: Free video templates for creating and managing sales videos.
Vidyard offers free sales video templates for video prospecting, deal progression, sales demos, follow-ups, etc. Users can record personalized demo walkthroughs, 90-second pitches, and other types of videos needed to reach out to prospects.
The software also provides an AI tool for generating AI-powered personalized videos at scale and has a centralized “hosting" platform where users can manage all business videos. Vidyard integrates with LinkedIn, Salesloft, Salesforce, and Gong for easy video recording and sharing.
Key features:
- Video prospecting templates
- Deal progression templates
- Personalized demo videos
- Follow-up video templates
- Less than one-minute video templates
7. Notion Sales Templates
Best for: Free customizable templates to organize and streamline sales process
Notion offers customizable sales templates for sales teams and professionals to manage customer relationships, track leads, and close deals. Salespeople can access CRM, customer discovery, battle cards, and sales rollup templates. Users can also create their own templates for Notion’s gallery and get featured/paid.
Notion integrates with tools like Jira, Slack, Asana, Figma, and Github. It is also available on mobile, desktop, android and iOS.
Key features:
- Customizable sales templates
- Customer journey mapping
- Offline access and multi-device supports
- Reporting, statistics, and performance tracking
8. OnePage CRM Sales Academy
Best for: Free CRM course for gaining expertise and certification in customer relationship management
OnePage CRM Sales Academy offers free online training courses on customer relationship management to sales professionals. It has three main courses—CRM Apprentice, CRM Qualified, and CRM Master.
The courses cover managing the sales pipeline, automating admin tasks, generating custom sales reports, and collaborating to achieve results. After completing the courses, learners receive a sales CRM expert certificate.
Key features:
- Contains three tiers: CRM Apprentice, CRM Qualified, and CRM Master
- Official expert CRM certificate
- Flexible learning schedule
9. Sales Prospecting Advanced Techniques by SalesScripter
Best for: Free sales course for understanding consultative selling and how to be a consultative salesperson
SalesScripter’s sales prospecting advanced techniques training program is a free sales course on prospecting and lead generation. The course is a self-paced online video lesson with 12 modules.
Salespeople will learn how to build a value proposition to generate leads, focus on the prospect’s pain point, network with potential clients, and use LinkedIn as a prospecting tool.
Key features:
- Self-paced online video course
- Sales and email script templates
- Contains 12 learning modules
10. LinkedIn Sales Navigator
Best for: Free tool for finding leads, prioritizing accounts, and leveraging key signals
LinkedIn Sales Navigator is a sales tool for prospecting and insights. It enables salespeople to build a leads funnel using advanced account search filters and customer insights. Users can visually map out key deal stakeholders, reach out to them, and follow up with them.
The platform integrates with other CRM tools, such as Hubspot, Salesforce, and Dynamics 365 Sales, allowing users to add contacts directly to their CRM and track outdated CRM data. It also has a generative AI tool that gives users summaries of contact profiles.
Key features:
- CRM integration
- ROI reporting
- Buyer intent signals
- Smart links for sharing sales content
- Enterprise license management like SSO, SCIM, and EDI
More about free sales enablement tools
Here’s some more information you should know about sales enablement tools based on frequently asked questions:
Does Salesforce have a sales enablement tool?
Salesforce has a sales enablement tool called Sales Program designed to improve sales reps' productivity through AI-powered training, resources, and tools. However, the Salesforce Sales Program is relatively expensive, has a high learning curve, and requires technical expertise.
Spekit is a great alternative to Salesforce’s Sales Programs tool. Spekit centralizes and automatically surfaces the content, training, and answers sales reps need to sell smarter and faster in any tool and workflow.
Plus, Spekit integrates seamlessly with Salesforce to enable sales reps to access and surface whatever materials they need while working in Salesforce without leaving the platform.
How do you create a sales enablement program?
Here are some best practices for creating an effective sales enablement program:
- Determine specific objectives (skills) you want to help your sales reps achieve
- Align the objectives with your existing sales strategies
- Gather training materials and resources
- Create a time-bound training roadmap with measurable milestones and KPIs
- Implement your sales enablement programs through a sales enablement platform like Spekit
- Measure progress, make adjustments where necessary, and iterate
What is a sales enablement framework?
A sales enablement framework is a combination of sales strategy, training, tools, sales content, processes, and practices developed to help your teams. Using a framework effectively can help sales reps access the resources they need to handle every stage of the sales pipeline successfully.
How do you track sales enablement?
Tracking sales enablement involves aligning sales activities with business outcomes to see what you’re doing right or wrong. To do this, you need to establish KPIs and metrics that you can use to measure success.
Metrics like win rate, lead conversion rate, sales cycle length, average time to productivity, and average deal size are standard metrics to track. However, this is not an exhaustive list, and you should track whatever metric suits your business needs.
You can easily track your sales enablement metrics with Spekit’s sales enablement analytics tool. The tool can help you refine your sales enablement programs by providing insights and answers to questions like:
- Are my sales reps using the sales enablement resources I have provided?
- How are they interacting with sales enablement content, and which content do they engage with regularly?
- Are there learning/skills gaps I need to address?
- How well do my sales reps understand and remember key concepts?
Spekit analytics turns all this raw data into easy-to-review informative visuals that help you identify patterns and trends you might miss if you manually track sales enablement.
Choose the best sales enablement platform
If you want your sales team to sell better, you need to equip them with all the sales enablement tools and resources they need, from CRMs and content management systems to training platforms and sales automation tools. However, you should avoid implementing too many tools to avoid frustrating your sales reps.
Forbes reports that using multiple sales enablement tools will make sales reps less productive. They’ll need to learn to use these platforms and switch between them when selling. You need a sales enablement platform like Spekit, which offers multiple tools in one platform, giving sales reps a single source of truth to sell effectively.
Spekit is an AI-powered sales enablement platform that allows you to leverage the power of AI to provide sales reps with content, sales, and training in any tool and workflow. It offers a centralized hub where you can faster onboard sales reps, give them access to sales content, deliver training programs, and measure the effectiveness of your sales enablement framework.
Ready to instantly deliver enablement when and where your sales reps need it?
