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Given that sales reps spend two-thirds of their time on non revenue-generating activities, with excessive administrative tasks reported as the biggest time-suck, it’s no wonder 79% of marketing leads never convert into sales due to ineffective lead nurturing. Add a lack of synergy between sales and marketing teams to the mix, and this can cost businesses 10% or more in revenue per year.
Leading the charge to help businesses curb these problems is revenue enablement platform Gong. The company recently rolled out Gong AI, a collection of AI-driven capabilities aimed at maximizing revenue at every stage of the customer journey by reducing churn, closing more deals, and forecasting more effectively.
But is Gong AI really the answer to your revenue enablement woes? Let’s unpack everything you need to know with a comprehensive Gong AI review.
What is Gong AI?
Gong is an AI-powered revenue enablement platform for customer-facing teams. It merges sales, marketing, and customer support departments under one digital roof and supports the most critical workflows that drive revenue growth, including sales engagement, forecasting, and team performance.
The platform stars Gong AI, Gong’s new and next-level AI technology. With Gong AI, you can automatically capture and analyze sales interactions across any medium (emails, phone calls, video calls) and various platforms (Google Meet, Microsoft Teams, Zoom). Gong AI then delivers hyper-specific insights at scale, unearthing exactly what works and what doesn’t so your team can continuously refine and sharpen their sales strategies.
You can also integrate Gong with other tools, such as CRMs, customer support software, and sales enablement platforms. Integrating Gong with Spekit AI, for instance, enables sales reps to access AI-fueled smart content recommendations directly in the flow of work.
Gong AI Review
This Gong AI review highlights Gong AI’s key features and how it stands out from other generative AI sales tools, the benefits of adding Gong AI to your tech stack, how much it costs, and how to use it with Spekit to further accelerate your sales cycle.
What Does Gong AI Do?
Gong AI uses the intel collected from your company’s sales interactions to produce advanced metrics and personalized guidance aimed at fine-tuning your workflows, improving sales efficiency, and driving revenue.
Key Features:
- Call Spotlight: Produce relevant and accurate summaries and next steps from customer interactions, based on entire deal histories rather than a single interaction.
- Deal Likelihood Score: Leverage more than 300 data points to predict the likelihood that a deal will close—and up to 20% more accurately than CRM data-based predictions alone.
- Deal Spotlight: Ask questions about any interaction that’s been captured during the deal lifecycle, delivering a 66% reduction in time needed to review deals.
- Forecast Dashboards: Streamline reporting, monitor pipeline health, and improve win rates.
- GenAI Email Composer: Automatically generate high-quality prospecting emails based on the context of past conversations and Gong’s built-in best practices.
- Gong Engage: Automate manual tasks and leverage AI to provide reps with a prioritized to-do list.
- Methodology Playbooks: Define your sales methodology of choice, then use AI to automatically pinpoint gaps in how your team is applying it.
- Next Steps: Identify the specific steps to take next in order to move deals forward twice as accurately with Gong’s proprietary AI models.
- Scorecard Suggestions: Use generative AI to measure reps’ performance and provide feedback in a consistent, clear way.
- Smart Trackers: Go beyond keyword recognition and capture complex concepts in all of your customer interactions.
By delivering AI solutions that are trained on more than three billion customer interactions, Gong AI gives you the critical insights necessary to strengthen your sales pipeline stages immediately, and with precision.
Benefits of Using Gong AI
The benefits of adding Gong AI to your tech stack go far beyond reducing ramp time and boosting productivity to increase revenue.
Using Gong AI, you can:
- Integrate it into your existing workflow to ensure all sales interactions are captured and analyzed, no matter where they happen
- Automatically record, transcribe, and analyze sales calls and meetings to improve your sales strategies based on actual conversation data
- Track the full context of all your customer interactions, rather than just keywords
- Leverage positive and negative signals to identify and address pipeline issues early
- Provide sales teams with real-time insights into their deals so they know specifically what’s working and what’s not
- Track rep performance over time and identify coaching opportunities directly related to sales calls
- Instantly generate insights specific to an individual prospect’s objectives and pain points
- Aggregate precise deal predictions from across the entire pipeline to forecast highly accurate revenue outcomes
Bonus: You can customize the Gong AI platform to your business, regardless of industry, geography, or size. The result? Quality sales engagement at scale—and all in one place.
Gong AI Pricing
Gong offers customized pricing packages based on factors specific to your business, such as the type of plan (coaching, professional, or enterprise), number of users, and how Gong can best help your team (you can choose up to six use cases).
All licenses offered are priced per recorded user. The price per user varies depending on your plan and how many seats you purchase:
- 49 seats or less: $1,600 per user, per year
- 50 to 99 seats: $1,520 per user, per year
- 100 to 249 seats: $1,440 per user, per year
- 250 seats or more: $1,360 per user, per year
There’s also a fixed annual platform fee that’s calculated based on the number of users supported. This fee can range anywhere from $5,000 to $50,000 per year, on average.
How to Use Gong AI with Spekit
One of the best Gong AI integrations to fasttrack workflows and boost revenue is Spekit, an AI-powered just-in-time sales intelligence software designed to centralize and surface the most relevant sales content reps need to ramp and close deals faster.
Spekit integrates seamlessly with Gong and delivers the exact training materials needed to adopt and master the platform in real-time. Learning in the flow of work helps your team avoid information overload, access the right tutorials at the right time, and immediately put what they’ve learned into practice.
While Gong AI analyzes all customer interactions to identify why deals are won or lost so you can optimize your sales strategies over time, Spekit AI helps your reps execute these strategies with ease by providing contextual, AI-powered content recommendations for your prospects.
How? By analyzing the intent and context of Gong call summaries and serving up the exact case study or battle card needed to push deals forward on a silver platter.
Ditto the perfect pieces of content to send prospects–which you can do in just a few clicks using Spekit SmartSend. Receive an alert when they engage with the content for perfectly timed follow-ups, and track the content’s impact to optimize marketing and enablement.
Never again will your reps have to waste time searching for resources, or worse, leave Gong to find the deal-accelerating resources they need. Spekit AI does all the heavy lifting so they can focus on selling, not searching.
Reps can also offer feedback to Spekit AI as to which of the surfaced sales enablement resources were most—and least—useful, further refining content recommendations within the Gong platform.
Boost Revenue Generation by Integrating Gong AI and Spekit
Gong AI provides revenue-centric teams with personalized guidance to fine-tune workflows and improve customer interactions to boost revenue. But the constant adjustments to your sales pipeline stages can leave reps feeling overwhelmed and lost as they try to keep up with each new iteration.
By integrating Gong AI and Spekit AI, you’ll instantly empower your reps by equipping them with the exact content they need (sales enablement, collateral, and guidance), the moment they need it, and all within the Gong platform. Help your revenue teams elevate the quality of every interaction to move deals from first touch to closed won, faster.
