The enablement market has shifted from make it searchable to make it actionable in the flow of work. With more tools, more change, and less time, the real question isn’t “Can my team find information?” It’s “Can my team execute with confidence at the exact moment it matters?”

Guru earned mindshare as a modern wiki that centralizes knowledge and makes it searchable across Slack and Chrome.

Spekit is an AI-powered enablement platform that unifies content management, coaching, and buyer engagement and delivers guidance just-in-time, in the flow of work.

To help you choose, we spent years analyzing Guru and Spekit: reading docs and reviews, watching public demos, mapping workflows, and interviewing thousands practitioners across enablement, RevOps, and IT. Here’s what we found.

TL;DR: Our Conclusions

• Guru is best viewed as a knowledge management system (KMS). It centralizes FAQs, SOPs, and policies, verifies freshness with governance, and makes content searchable via extensions. Great for Ops/IT standardizing internal documentation.
• Spekit is a modern enablement system geared for revenue impact. It combines intelligent content management with AI Sidekick™, Playlists, Deal Rooms, and Revenue Insights and delivers guidance contextually in Salesforce, email, and other tools. Purpose-built for onboarding, ongoing readiness, tool adoption, and measurable pipeline outcomes.

If you need a company wiki, Guru does the job.

If you need just-in-time enablement that moves deals and adoption, you’ll want Spekit.

Comparison Summary

‍What Is Guru?

Guru is a cloud KMS that stores institutional knowledge as Cards and makes it discoverable via browser and chat integrations. Teams use it to house policies, process docs, and FAQs, verify accuracy with Trust Scores, and answer questions via a Chrome or Slack extension.

Where it excels: governance, internal Q&A, tidy documentation.

Where it struggles: contextual delivery, external buyer engagement, and tying content to revenue outcomes.

What Real Users Say About Guru’s Search (G2)

From the G2 review tags in your screenshot, the same theme repeats: search is inefficient.

• Inefficient searching
• Search functionality
• Search functionality issues
• Inefficient search
• Inefficient search functionality

What that means in practice: reps still need to open the extension, type, sift, and hope the right card appears. If the habit to search isn’t there, the knowledge doesn’t get used. This is exactly the gap Spekit closes with AI Sidekick, which proactively delivers the right guidance in the flow of work so reps don’t have to remember to look.

What Is Spekit?

Spekit is the AI-powered enablement platform built to deliver knowledge, content, and coaching in the flow of work. It blends intelligent content management with AI Sidekick™ for just-in-time delivery, Playlists for dynamic learning journeys, Deal Rooms for buyer experiences, and Revenue Insights to tie interactions back to pipeline and wins.

Where it excels: contextual enablement, tool adoption, change management, and measurable revenue impact.

Deep Dive: Guru vs. Spekit Across 7 Core Use Cases

1) Content Management

Guru

• Structure: Collections → Board Groups → Cards
• Strengths: Clear hierarchy, verification owners, Trust Scores, Slack/Chrome access
• Gaps: Manual upkeep, no out-of-box content, limited external-facing controls

Spekit

• Structure: Modular Speks authored in Spekit or synced from Google Drive, SharePoint, Confluence; supports decks, PDFs, video
• AI governance: Flags outdated content, detects duplicates, surfaces low-adoption assets
• Playlists: Curate cross-repo content into guided journeys for onboarding, role paths, or industry playbooks
• Why it matters: Content stays accurate and packaged into journeys that actually get consumed

2) Contextual Delivery in the Flow of Work

Guru
Search-first: open extension → type → pick a card. Effective if reps remember to search.

Spekit
AI Sidekick™ anticipates needs using signals from Salesforce, email, and call intelligence tools, and pushes answers, content, and coaching right where work is happening. Tooltips add hover-level hints next to fields and buttons to reduce clicks and errors.

3) Sales Onboarding and Everboarding

Guru
Great as a reference library; sequencing and reinforcement typically live elsewhere.

Spekit
Playlists power onboarding, role-based paths, and refreshers that live where reps work; Sidekick provides proactive nudges and call prep; Revenue Insights correlates completion and consumption to pipeline/wins.

84% reps actively using Spekit to find answers within the first 30 days - InMoment 2025 Case Study

4) Tool Adoption and Change Management

Guru
Publish a card, announce in Slack, hope people see it.

Spekit
Targeted in-app alerts, real-time sync, and a governance dashboard to prevent drift and speed adoption.

5) Buyer Engagement and External Sharing

Guru
Not a CMS for external content; no streamlined buyer rooms.

Spekit
Deal Rooms let reps curate buyer-ready content via a single, trackable link; real-time notifications show who viewed what and for how long; Revenue Insights attributes influence to pipeline and revenue.

6) Analytics and Revenue Impact

Guru
Focus on internal consumption/freshness; no direct CRM tie-in to opportunity stages.

Spekit
Revenue Insights correlates content and room engagement to influenced pipeline, revenue won, and stage progression—so you see which assets move deals and where execution breaks.

7) Admin Experience, Setup, and Scale

Guru
Familiar wiki paradigm; hierarchy and tagging require ongoing manual care.

Spekit
AI-assisted creation, OOTB packs, minimal IT, deep Salesforce mapping; customers are live in hours with governance automation that reduces admin tax.

“Speed to implementation? We were ready to go in 24 hours… 92% license utilization and 84% extension usage in 30 days.” — Jenna Siegel, InMoment

AI: Search vs. Just-in-Time

• Guru AI: helps capture and retrieve knowledge. Users still initiate the search.
• Spekit AI: proactive, contextual agents anticipate needs, recommend content, create Deal Rooms, draft emails, and handle change notifications—without extra clicks.

If AI is a feature, you get faster search.

If AI is the system, you get faster execution.

User Experience in Practice

• Guru UX: Clean, card-based; works as a reference library. Adoption depends on the habit to search.
• Spekit UX: Designed for zero friction. One hover to clarity. One click to share. No tab switching to learn. Adoption follows.

Pricing and Packaging

Note: Pricing changes. Confirm with each vendor.

Guru

• Basic: $25/User/Month for limited functionality
• Enterprise: Custom

Spekit

• Completely customizable based on the company size and use case

Many teams consolidate multiple tools with Spekit (wiki + LMS bits + DSR + change comms) and reduce total cost/admin overhead. Average ROI with Spekit is under 3 months.

Pros and Cons

Guru Pros

• Strong verification and ownership model
• Solid Slack and Chrome integrations
• Easy to start for internal documentation

Guru Cons

• G2 reviewers frequently cite inefficient search and search functionality issues
• Not built for external buyer engagement or revenue attribution
• Manual upkeep, no OOTB content, rigid hierarchy

Spekit Pros

• Contextual AI reduces clicks and increases consistency
• Deal Rooms + Revenue Insights connect enablement to pipeline
• Playlists for onboarding/everboarding in the flow of work
• Fast implementation, minimal IT, governance automation, OOTB packs

Spekit Cons

• Broader system requires mindset shift from “wiki” to “enablement”
• Teams should align on outcomes and owners up front

Real-World Fit: Who Should Choose What

Choose Guru if you:

• Need a centralized wiki for policies, SOPs, and FAQs
• Prioritize verification workflows over revenue attribution
• Want a lighter internal knowledge tool for Ops/IT

Choose Spekit if you:

• Need to ramp, reinforce, and coach in the flow of work
• Want to measure how content and training impact pipeline
• Care about tool adoption and change velocity across Salesforce and your GTM stack

Customer Proof

"I’m actually a third-time buyer of Spekit and it continues to be my go-to. It’s lightweight enough that reps actually use it day-to-day, but still powerful when it comes to surfacing the right info in the flow of work. The Chrome extension + Salesforce embed has been a game-changer for me.I’ve used some of the heavier LMS platforms (Mindtickle, Lessonly), but for true adoption and just-in-time enablement, Spekit has been the one that consistently sticks!" - Hannah McKelvey, Senior Sales Enablement Manager at Medallion

“Spekit practically runs itself… That alone saves tens of thousands of dollars a year.” — Mark Berger, Sr. Director of Revenue Enablement at Pacvue

"Our company started using Spekit about a year ago. I’ll be honest—at first, I was that salesperson who preferred to just ask a colleague when I had a question.Fast forward to today, and I can’t imagine working without it. Spekit has become my go-to resource for everything I need—pricing out orders, guiding consultative sales conversations, and having key info at my fingertips every step of the way.It’s made my day-to-day workflow smoother, faster, and a whole lot easier." - Shawn Grose, Account Manager, Data Axle