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Today’s sales reps are overwhelmed by the number of tools they’re asked to use, which is why nine out of every 10 sales organizations say they plan to consolidate their tech stack. However, that consolidation means sales leaders need fewer tools with more capabilities.
Rather than many sales tools that can do one task well, the goal is to get closer to a few powerful tools that give you everything you need throughout the sales pipeline. Does Outreach AI belong in your tech stack?
In this article, we’ll discuss what Outreach and Outreach AI are, how they can help you with every step of the sales pipeline, and how integrating Outreach AI with Spekit makes your tech stack even more powerful.
What is Outreach?
Outreach is a sales execution platform that provides sales professionals with an at-a-glance overview of everything they need to know about closed, ongoing, and potential deals, including the deal stage, the expected close date, the expected deal size, and upcoming opportunities to connect with this buyer. This platform gives the entire sales team and other stakeholders insight into what deals are in the works and how they will impact the company.
Outreach offers features that help sellers with multiple facets of their job, including sales coaching, deal management, and sales forecasting.
What is Outreach AI?
Outreach AI is the artificial intelligence side of Outreach’s capabilities. Outreach uses AI to provide additional tools to users. Outreach AI can unpack seller and deal information to provide actionable insights, such as telling sellers how many deals they need to close to be on track to meet their forecasts and steps to take to engage those new prospects.
Outreach AI can automatically write emails to answer a prospect’s questions, identify deal risks and opportunities, unpack client interactions to detect sentiment, auto-generative action items and personalized follow-up messages, use conversation intelligence to provide AI-generated call summaries and analytics during prospect calls, and much more.
What companies use Outreach?
Companies that use Outreach include Zoom, DocuSign, Cisco, Databricks, and Quantcast.
Outreach AI Review
If you’re interested in using Outreach, here’s a look at what the platform offers:
What Does Outreach AI Do?
Outreach AI creates sales workflows to assist sellers at every stage of the sales process. This platform provides AI-driven features to improve engagement with prospects, improve seller productivity, and forecast sales and revenue.
Outreach AI Features
Outreach AI’s features include:
- Smart Deal Assist: Outreach AI predicts whether a deal will close with 81% accuracy and recommends action items to keep the deal on track.
- Smart Account Assist: Outreach provides AI-generated summaries of an account’s recent activities to give users an overview of where the account is at
- Smart Email Assist: Get auto-generated personalized emails that respond directly to a prospect’s questions and utilize the context of previous interactions.
- Smart Meeting and Call Assist: Receive an AI-generated summary after every call or meeting and get AI responses to questions about the customer.
- Automated Speech Recognition: Outreach provides a real-time call transcription for every customer call by using a customized speech recognition model that trains on your content to highlight the terms and topics that are most important to your business or industry.
- Live AI Action Item Detection: Outreach’s Live AI features detect action items in real-time during calls and meetings, add them to your call transcript, and highlight them for reps.
- AI Sales Forecasting: Get an AI-generated simulation of your sales forecast with 99% accuracy, adjusted in real-time based on your historical win rates and current sales pipelines.
- Buyer Sentiment: Outreach unpacks your accounts and prospect interactions to tell you the buyer’s sentiment and offer recommendations on how to move forward with a deal.
- Pipeline Management: Artificial intelligence analyzes your sales pipelines and provides insights, like week-over-week trends and how much coverage is needed to meet your goals for future quarters.
Outreach AI Benefits
Outreach AI utilizes predictive AI and generative AI to drive sales and improve productivity. Outreach’s predictive AI unpacks your accounts, prospect interactions, and other analytics to give you in-depth information on every deal and provide you with helpful next steps based on what your prospect wants to see the most.
Meanwhile, Outreach’s generative AI helps automate many of those next steps, giving your sellers back valuable time. As sales reps currently spend less than 30% of their week actually selling, it’s vital to give them back as much time as you can to allow them to focus on tasks that can’t be automated, like engaging with prospects. For other tasks that can be automated, like personalizing emails or transcribing a call, there’s Outreach AI to help.
Outreach AI Pricing
Outreach AI does not publicly share pricing. Your pricing will be determined by your chosen package, which features you need, and your use cases. To determine your price, you must first contact the Outreach sales team.
Outreach Reviews
Let’s take a look at what current users are saying about their experience with Outreach:
“Outreach helps you stay on track of your prospecting to ensure you are following up with contacts at the right time. It allows you to share messaging across the wider team with the ability to create templates or sequences for other team members to use and collaborate on. The tool itself is extremely easy to use, and anyone can create new sequences and easily import new contacts and assign them to a sequence.” - Cooper V. on G2
“With Outreach, we're solving the tedious work of outbounding by equipping SDRs with the powerful tools to mass scale their outreach efforts. Previously this work was done in spreadsheets with manual emails and just Salesforce as the CRM tracker for contacts. With Outreach, emails are automated, prospect statuses are automatically updated. We've saved significant time with Outreach. There is a steep learning curve because the tool has various nuances that require training.” - Cornell on Software Advice
“We purchased Outreach to bridge the gap created by the retirement of Outlook for Salesforce, and we were also sold on its capabilities to automate and manage multi-step, multi-touchpoint outbound prospecting campaigns for our sales staff. Salesforce integration, Microsoft Outlook integration, and the general usability of the product were the primary selling points that convinced us to purchase; our enterprise-grade marketing automation platform was not an appropriate tool to address these business needs, and Outreach adds a sales enablement capability that we were previously lacking.” - Morgan Duff on TrustRadius
Optimize Outreach AI with Spekit
Outreach AI has several handy integrations, like working with your Salesforce CRM to unpack insights into your accounts and relationships. One of the most impactful integrations is Outreach’s integration with Spekit, which furthers your sales enablement and engagement efforts.
Spekit seamlessly integrates with Outreach, giving you access to Spekit’s just-in-time learning and enablement features. Spekit creates one cohesive ecosystem for your revenue team, delivering answers, content, and other resources directly into your salesperson’s flow of work. They never have to leave Outreach to find the necessary training and information.
Spekit also offers its suite of AI sales tools, which take Outreach’s AI features even further. While Outreach offers Smart Email Assist to auto-draft your email for you, Spekit AI provides AI-driven content recommendations. Spekit unpacks your email and previous interactions to recommend the case study, white paper, one-sheet, or any other content likely to close that deal. That recommendation is sent to you right on your email platform, giving you the power of Spekit AI and Outreach AI all in one place.
Top Outreach Alternatives
Outreach is one of the most comprehensive sales execution tools available today, but if you’re not sure if it’s the right fit for your company, here are a few of its top alternatives:
Pipedrive
Pipedrive is a CRM that automates the selling process, assists in lead management, and tracks the sales pipeline. It lets you customize your pipeline and visualize your sales funnel.
Salesloft
Salesloft is a sales and revenue engagement platform that uses AI to build consistent sales processes and increase revenue. This platform offers a pipeline-building tool, automatically syncs call logs, tracks your key metrics, and forecasts sales numbers using artificial intelligence.
Lusha
Lusha is a sales intelligence platform that provides you with contact information for the decision-makers at top companies to assist your sales reps with their lead generation. Then, Lusha assesses buyer intent based on behavioral signals to help sales reps prioritize leads.
Gong
Gong is an AI-powered revenue enablement platform and conversation intelligence tool that captures customer interactions and analyzes them to generate insights and action items. It also offers analytics on accounts and helps you set up workflows for engaging prospects.
FAQs About Using Outreach AI for Sales
If you’re considering using Outreach AI for sales, here are a few of the most commonly asked questions to help you get started.
Should Small Businesses Use Outreach AI?
Small businesses should use Outreach AI if they’re looking to scale. Outreach AI can have somewhat of a learning curve because there are so many features and tools, but when you implement Outreach when you’re just starting to grow, Outreach can grow with you.
Outreach AI can help automate many processes and manual tasks, which may not feel necessary right now but is crucial when your company gets bigger, and your sales team is working with many more prospects.
Are There Any Privacy Concerns with Outreach AI?
Outreach is committed to protecting the data and privacy of its users with extensive data security measures. It undergoes independent third-party audits to certify Outreach’s security, data privacy, and compliance controls. If you’re concerned about how Outreach protects your data and sensitive information, the company has a list of all of its safety measures online, as well as additional resources with more details.
Does Outreach.io Have an API?
Yes, Outreach does have an API, which allows users to build custom apps and bring in third-party data or services directly into Outreach. This API enables you to make Outreach even more tailored to suit your specific use case.
Boost Your Sales with Outreach AI and Spekit
As a sales execution platform, Outreach AI uses artificial intelligence to automate more of your sales process, offering data-driven insights that make relationships stronger and generative and predictive AI to give your sales team back their valuable time.
With Spekit, Outreach AI can go even further, with just-in-time learning to help your team master the Outreach platform and their sales pipeline. With Spekit’s AI capabilities, these two tools become the ultimate revenue accelerator.
Already an Outreach user? Schedule a demo with Spekit to learn how to get the most out of these sales enablement solutions.
