"Every choice in our refreshed identity was made with intention. It's a brand that thinks like Spekit: seamless, agile, and built to support you in the moments that matter.”

Central to our new identity is an evolved emblem, inspired by Spekit's octopus mascot. It symbolizes the platform's ability to act as a centralized brain, with tentacles extending seamlessly everywhere work happens.

Spekit leverages AI to gather contextual signals from across an organization's tech stack to deliver the right knowledge, in the right place, at the right time.

The refreshed color palette leans into vibrancy and contrast, ensuring immediate recognition while maintaining the warmth and familiarity core to Spekit’s DNA. Gradients inject energy, momentum, and a sense of continuity.

The new typeface was selected for versatility, clarity, and modernity—perfectly aligning with our approach to enablement. Designed by Eric Olson, this sans-serif typeface adapts dynamically, allowing seamless adjustments in weight and style within a single font file.