Arts Midwest is a non-profit organization, based in Minneapolis, dedicated to engaging communities in meaningful art experiences. With over 30 years of experience, they serve over nine different states in total including Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, North Dakota, South Dakota, and Wisconsin. Their offerings include visual, performing and literary experiences.
As a non-profit, funding comes through many different channels, such as grants, making it especially critical to account for every dollar spent. It’s also essential to comply with regulations and show ROI for all training, technology investments and business enablement tools.
There’s not only a fiduciary responsibility to stakeholders, but an ethical one as well. This is why it was so important for the Arts Midwest team to make sure they were getting the most out of their Salesforce Sales Cloud instance, as well as other institutional knowledge being stored on shared systems.
With about 25 users on Salesforce Lightning, they found that disseminating consistent and important information to employees regarding training and updates became an ongoing pain point that needed to be addressed. The critical challenges they came up against included:
- They were having trouble being able to document training information and resources in a way that was both easy to keep track of and user-friendly.
- They didn’t want people spending large amounts of time documenting how to navigate certain processes over and over again.
- Remote access to documentation was not possible on current systems posing problems for employees working in the communities they were serving and not sitting in the office.
Employee enablement and training
- They had a standard training walking new employees through Salesforce and how to use it but it was not searchable and would often have to be replicated or modified.
- Employees were not preemptively seeking out Salesforce information and training tools because it didn’t feel necessary until they faced hurdles in Salesforce. They would seek out answers the moment they needed the information. They needed a useful way to deliver that information in real-time to those employees.
Large amounts of time being spent creating content
- As a result of information not being searchable, rewriting content became the norm. There was also information not being documented because there wasn’t a convenient way to do it.
- The time being spent on creating content was time taken away from normal job functions and serving the community.
IT and Facilities manager, Nico Taranovsky looked into a couple of tools when addressing the challenges they were facing as an organization. They needed something that would give them the ability to stay agile and transparent while also being user friendly.
There was a particular emphasis on needing to have an easy way to document in Salesforce. As their primary source of data, it was critical that employees were using Salesforce correctly so that data captured would be complete and accurate. This meant showing employees how to use all important fields and objects in their instance.
Since adding in Spekit to address their unique needs and pain points, Arts Midwest has seen important and time saving changes in their organization. They save time during onboarding and employee enablement. They’re also ensuring consistent communication of information as a team and are able to quickly access and share helping answers to FAQ’s in real time.
Being more efficient with their time has allowed Arts Midwest to refocus where it matters most, in the communities they serve.
In making training and resources easy to use, understand and access Arts-Midwest is driving adoption of their Salescloud instance and boosting institutional knowledge. They can confidently say they’re maximizing the funding they’ve received for technology investments and fulfilling their ethical duties as a growing non-profit.