When Jessica Jones, VP and GM at Data Axle, returned to lead a remote sales organization, she immediately saw the cracks forming. Post-COVID, they had sold their offices and fully committed to a remote-first culture. But with that came new challenges:
A scattered tech stack that left reps confused about where to find answers
Sales managers flooded with repetitive questions
A growing library of resources that no one was using
A lack of visibility into what reps needed help with, and when
“We had everything—but we had nothing. We had great tools, but no way to connect them or find what we needed,” Jessica said. “Sales reps were stuck. And managers were burning time answering questions that should’ve been easy to solve.”
The team needed a solution to bring structure to their enablement chaos. A system that met reps where they worked and gave managers their time back.
“If you can’t find the information in 30 seconds or less, you’re wasting time.” — Jessica Jones, VP/GM, Data Axle
The solution
One source of truth with Spekit
Jessica was familiar with Spekit and quickly saw it as the missing link. Unlike their existing CMS or LMS, Spekit delivered knowledge and enablement in the flow of work, right where reps spent their time.
Reps no longer had to dig through files or toggle between tools. Spekit became the front door to everything:
A centralized, searchable knowledge base
Embedded help within Salesforce
Deep links to key content in other systems
A behavioral shift that encouraged self-service over Slack messages
What truly drove adoption was the intentional rollout:
Clear communication of the "why" behind Spekit
Manager enablement to reinforce self-service behavior
Peer pressure from top performers who championed the tool
“It’s behavior change. Managers were coached to push back—and reps learned to check Spekit first.” — Jessica Jones, VP/GM, Data Axle
Managers spent more time coaching and less time chasing links
Sales enablement gained visibility into search behavior and knowledge gaps
New hires ramped faster with embedded support from day one
“Before, I’d get a simple process question and have to stop what I was doing. Now? They check Spekit.” — Jessica Jones, VP/GM, Data Axle
Spekit didn’t just support reps—it optimized their entire support structure. Managers reclaimed time to coach. Enablement delivered smarter content. And reps became more confident and self-sufficient.
“Spekit has truly revolutionized how our sales team accesses content and finds answers in real time. We started with a small pilot of just 12 users three years ago, and today, we have over 200 users leveraging Spekit to its fullest potential. Last month alone, we recorded over 6,000 Spek views and 3,000 searches, resulting in more than $40k in savings by reducing the time spent searching for answers and the time managers and support teams spend responding to questions.” — Amber Kraus, Senior Talent & Revenue Enablement Manager at Data Axle
Key Results
Fewer repeat questions to managers
Increased self-sufficiency across teams
High adoption among legal, CS, and support—not just sales
Improved onboarding feedback from new hires
Faster access to critical knowledge in the tools reps already use
What reps had to say
🗣️ “I don’t have to Slack my manager anymore. I check Spekit and move on.” 🗣️ “Spekit’s right there in Salesforce. That alone is a game changer.” 🗣️ “It’s our manager on the go—there when we need help fast.”
A future without Spekit? “I don’t want to think about it.”
Without Spekit, Jessica says they would’ve wasted time building more content instead of solving the real problem—access.
“We would’ve kept building content, thinking that was the answer. But really, we just needed a way to find it.” — Jessica Jones, VP/GM, Data Axle
Now, instead of asking for more headcount, Jessica’s team is doing more with less. They’ve created a lean, efficient enablement engine—powered by behavior change, embedded knowledge, and just-in-time delivery.
“Every second matters in sales. Spekit gave us those seconds back.” — Jessica Jones, VP/GM, Data Axle
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