How InMoment Cut Search Time by 90 Percent with Spekit


less time searching for answers & content
seamlessly connected and ready to go in just 24 hours from kickoff call to tech integration.
reps actively using Spekit to find answers within the first 30 days.
For Jenna Siegel, Senior Director of Revenue Enablement at InMoment, enablement is more than just training. It’s about arming teams with the right knowledge, at the right time, in the right place.
Her journey into enablement wasn’t conventional. She started as a German literature professor, later pivoting to corporate learning after experiencing firsthand the frustration of working in a call center without access to the information she needed. That experience shaped her belief that training alone isn’t enough—knowledge must be accessible when and where employees need it most.
At InMoment, she and her team faced a perfect storm of challenges. An acquisition had left them with two sets of learning systems and a fragmented approach to content management. Their existing content management system (CMS) was failing them.
“We deploy training, we get great feedback on it, but then where does that information live after the training is done? People weren’t going back to our LMS. The CMS was a dumping ground, and we had no analytics to track adoption.”

“We were deploying training, but we weren’t reinforcing it. Our reps weren’t going back to the LMS, and our CMS was too messy to be useful. We needed a system that made knowledge part of everyday workflows.”
Jenna’s team knew they needed a solution beyond static learning management. They needed a tool that brought knowledge into the flow of work.
Spekit wasn’t an unknown name for Jenna’s team. In fact, they had evaluated it a year prior looking to replace their CMS, but ultimately didn’t move forward due to budget constraints.
When Spekit launched its Content Management capabilities, the decision became obvious. It was the only solution on the market that combined just-in-time enablement with an intuitive CMS, solving multiple problems at once.
“Spekit had been our dream tool for a while. The combination of just-in-time learning with a powerful CMS gave us everything we needed in one place.”
What sealed the deal wasn’t just the technology but the partnership.
Jenna met Josh Rubin and Malorie Packard from Spekit at the Sales Enablement Summit in Chicago. They weren’t just pitching a solution. They were challenging her thinking and offering real enablement expertise.
“Josh and Malorie weren’t just selling a tool. They were questioning our approach and pushing us to rethink enablement. That was a game-changer.”
Unlike previous vendors, who simply handed over software and left the enablement team to figure it out, Spekit guided them through the process, making it one of the fastest and most impactful tool rollouts InMoment has ever experienced, including:

Once implemented, Spekit became an integral part of InMoment’s workflow almost overnight. Within the first 30-days of launching, InMoment was seeing usage and adoption rates soar on key metrics like:
The platform eliminated wasted time, reduced reliance on Slack for answers, and helped reps work smarter.
“I needed a piece of content and found it in seconds with Spekit. Before, it would’ve taken me hours, if I could even find it at all.” — Anthony Panvini, Director of Enterprise New Logo
“We evaluated Spekit a year ago, and when they introduced their CMS capabilities, it became a no-brainer. The ability to combine just-in-time learning with a centralized knowledge hub was exactly what our teams needed to scale effectively.” — Colleen Freedman, VP, Revenue Operations & Systems Infrastructure

One of InMoment’s most skeptical sales leaders, known for being hard to impress, was immediately won over.
“This is the most impactful thing we’ve ever launched.”
Beyond efficiency gains, Spekit also transformed how InMoment measures enablement success.
Historically, reporting was a manual nightmare. Jenna spent three hours every time she needed to pull adoption data. With Spekit, the data is instantly available, and content creators now own engagement metrics.
“Reporting used to take me three hours every time I had to pull data for Product Marketing. Now, they can track adoption themselves—and use that data to improve content.”
With Spekit’s Salesforce integration, Jenna’s team is taking things even further. Soon, they’ll track how content impacts win rates, sales velocity, and product adoption.

When asked what life would be like without Spekit, Jenna’s answer was immediate:
“I don’t even like to think about my life before Spekit. It’s like a distant memory I can’t recall. I truly don’t know how we survived before this.”
For InMoment, Spekit is an essential part of their enablement strategy.
“Every enablement leader’s goal is to get the right information to the right person at the right time. Spekit does just that. And that’s a rarity.”
