Best Knowledge Management & Sales Enablement Software: Spekit vs Guru

Choosing the best knowledge and enablement management software can be a tricky process. There’s a lot of information out there on the best ways to go about it but the tools you can use to help accomplish your goals and best practices seem to be in constant flux. What we can agree on is that classroom-style training is a relic of the past. Today, we learn when and how we want to learn.

Think about the last time you wanted to clean a stain out of the carpet or learn a new recipe. Odds are, you did a quick search on your favorite social platform or Google and boom! You’ve got, “36 Ways to Cook Eggs,” “Easiest Ways to Clean Wine Out of Carpets” and a whole lot more.

The way we learn at work should be just as easy, instant, and personalized. That’s the goal of today's best knowledge management software and sales enablement platforms. With the right tools, your sales reps should be able to get answers as quickly at work as they do outside of work.

Today, we wanted to look at two sales enablement and knowledge management software tools that take different approaches –  Spekit and Guru. But first, let's understand what is knowledge management software and how can it be used to enable your sales reps?

We’ll break down the benefits of both knowledge base platforms Guru and Spekit, so you can evaluate how to choose the best knowledge based application that makes sense for your business and enables you to empower your sales reps with real-time knowledge – anywhere.

Table of Contents

• Why use knowledge management software?
• Why Spekit knowledge base platform?
• Why Guru knowledge based application?
• The Bottom Line

Why use an in-app learning platform and how to choose the best knowledge management software?

Before we dive into Spekit vs Guru, let’s take a look at why you might be considering a knowledge management platform and how to choose the best knowledge base software tool for in-app learning and enablement.

1. Learning where your users need it most

Onboarding and initial training is not the end of the learning process for your employees. Learning happens in perpetuity and questions come up regarding processes, workflows, company policies, etc. long after onboarding ends. The easiest solution to providing answers to these questions is to place them directly where your employees are working, within the applications themselves.

In-app learning tools, (especially ones that provide help with complex systems like Salesforce in-app guidance) enable employees by working alongside your sellers to surface the information they need exactly when they need it.

2. Saves time and boosts productivity

By giving employees just-in-time enablement, companies can save massive amounts of time that’s otherwise lost searching through content repositories, pinging colleagues on Slack, or sifting through lengthy PDFs.

Picture this, an employee runs across a question about a process flow that has recently been changed. If the company they work for is using legacy systems to keep track of training (think PowerPoint, Word, Excel, etc.), they will need to leave their workflow to dig for the answers. This will inevitably take time away from what they were trying to accomplish.

This is all assuming the answer to the question has been documented and is easily accessible. If not, or they can’t remember where to find it, at best the employee will be reaching out to a co-worker/manager/IT support or possibly even Googling for help.

In-app learning platforms when combined with the power of AI cut the searching process out of the equation.

3. Reinforcement of learning

Again, learning does not stop after onboarding. Studies show that we forget 60% of what we learn in the first 20 minutes!

So, how can this be combatted when learning and training in the workplace? In-app learning tools REINFORCE training, onboarding and shared knowledge by repeatedly offering answers right where employees work. This allows companies to continually reinforce the information employees need to be successful in their positions. This also means having the ability to give instant and easy notifications when changes happen or processes are updated.

Let’s deep dive into two in-app learning and knowledge base software platforms that come up a lot today, Spekit and Guru.

Why use Spekit?

1. No need to search: Answers surface contextually

Spekit offers the ability to access answers across any application using the Spekit Chrome Extension. It’s your knowledge base platform, available anywhere. But, the platform takes it a step further by automatically displaying small help bubbles beside the terms, fields, picklist values and more you’ve defined.

This means if you’re filling out a field in Salesforce and aren’t sure about the process, a simple hover on the Spekit icon will reveal quick answers so you can get along with your day.

Suddenly, your team is getting answers and learning at work the same way they learn outside of work: when they want to and how they want to.

“After seeing the product in action, it all clicked. Like, ‘of course you should put information where the user is. Of course, you should deliver training in a way that’s quick, integrated, simple to alter and change.’ It became so obvious.”  –   Todd Tribble, Vice President, Sales Operations and Enablement Hobsons

2. Never have outdated training: Updates and notifications in real-time

It’s not enough to have the answers to questions documented, they need to be updated as changes happen so that information is always relevant. Spekit's change management solutions allow for real-time updates and notifications to users AS changes happen. This way companies can be sure the information they’re consuming is the most up to date and accurate information.

3. Next-level support for your team with our Salesforce integration

Spekit's Salesforce integration offers Salesforce in-app guidance at a metadata level. What does this mean? Salesforce is like a snowflake, no two instances are the same. Spekit understands that and pulls in your information at the metadata level to capture your custom objects and unique process flows. You can easily see what terms aren’t defined, update directly within Salesforce and fill any learning gaps making it easy to know how to create a Salesforce data dictionary that brings everyone on the same page, quickly.

4. Out of the box customizable training content

If you're wanting to know how to create a knowledge base, Spekit makes it easy to get started with their free training content on the most most popular tools, playbooks, processes, and more. Instead of creating all of your sales rep training and documentation from scratch, use Spekit's out of the box content and free training templates on tools such as Outreach, LinkedIn Sales Navigator, Salesforce training and more, to get you up and running right away. This means faster installation which allows you to focus your time on where you need and start maximizing the platform instantly. It still has room however to customize it and tailor it to your unique business needs. No two organizations are the same and changes are inevitable. Spekit is easy to customize and update to accommodate whatever changes you need to make.

Spekit Key Use Cases:

• Sales content management: Centralize, share, track, and analyze sales content.
• Knowledge and enablement: Surface playbooks, onboarding, and coaching where reps are selling.
• Tool and process adoption: Guide, support, and align reps through tool & process changes.

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The Spekit Difference:

Infinitely easier creation. Infinitely versatile access. Spekit is a new enablement experience unlocking sales rep potential by eliminating the distance between questions and answers.

• AI-powered contextual recommendations surface the exact content sales reps need to drive deals forward, at the right time.
• 10x faster content creation with AI: AI-powered content assistant and out-of-the-box templates so you can move 10x faster.
• Contextual: Works where your team works - automatically.
• Easy, no-code setup: Lightweight and agile. Create, iterate, surface, and share in seconds.

Sales content management: Centralize, share, track, and analyze sales content. Turn knowledge into revenue and content into customers.

• Centralize sales & marketing collateral
• Share content externally and track
• Get real-time alerts on buyer engagement
• Create, update, and add content in minutes

Knowledge and enablement: Surface playbooks, onboarding, and coaching where reps are selling. Ramp reps 50% faster, increase quota attainment, and accelerate pipeline.

• Onboard, train, and coach reps
• Reinforce sales plays and playbooks
• Share changes and updates in real-time
• Assess knowledge retention instantly

Tool and process adoption: Guide, support, and align reps through tool & process changes. Handhold reps through changes and updates to move and scale faster.

• Guide reps through tools and processes
• Embed FAQs, process guidance, and support
• Communicate in real-time with in-app alerts
• Drive clarity, accountability, and confidence

Bottom Line:

Spekit's knowledge management and enablement platform is easy to use, easy to set up and helps you get on track to see ROI fast. If you are looking for the best knowledge management software or a knowledge management tool that has customizable out of the box content that doesn’t take weeks (or even months) to set up, this is the tool for you. As a bonus, it does not have a cap or limit on users or access to content. They will even provide you with a dedicated success manager to help you maximize your use of the platform.

Why use Guru?

1. Pulling information from other sources

What if you already have documentation and process flows stored in another application that you want to access in your in-app learning and knowledge base platform? Guru allows companies to pull information from existing sources like Google Drive, Confluence, etc. This saves time and allows for easy transfer of existing data.

2. Employee intranet

Guru can serve as more of an employee intranet, similar to Confluence, where you can design digital pages to store collections of knowledge and information that's easily accessible by individual teams based on use case, policies, HR procedures, and more.

Guru Features:

• Content verification
• Slack integration
• Tracking for content
• External content tracking
• External source syncing

Bottom Line:

Guru works well if you are looking for a tool that ties your content together. You can connect specific pieces of content to the opportunities they helped create similar to a CMS. Think of it as a glorified search engine for your documentation and training stored in different places.

Choosing between the best knowledge management software – our favorite:

Looking at the difference between the two best knowledge management software tools, if you're looking for a search engine that will allow your reps to search through all of your content, Guru might be the tool for you.

If you're looking for a tool that will eliminate the need for them to search entirely, automatically surfacing the right content, knowledge, answers, and deal-accelerating playbooks they need, exactly when and where they need it, Spekit is your best option.

But, don’t take our word for it, see for yourself by taking a free demo today.

Ready to learn more? Check out spekit.com for more information.