21 Best CPQ Software Solutions for 2023

Sales reps only spend 34% of their time actually selling. 

So what about the remainder? 

Research shows that reps spend much of their non-selling time generating quotes, proposals, and gaining approvals. But when organizations deploy and use CPQ software correctly, they benefit from:

• 10 times faster quote generation
• 95% reduction in approval time
• 2 times faster moving from quote to cash
• 30% quicker ramp for new reps

As a result, these CPQ-enabled sales teams can spend more time selling, driving more revenue, and increasing profits.

In this guide, we’ve rounded up the best CPQ software, so you can get your sales team quoting and selling more effectively.

What is CPQ software?

CPQ software, or configure, price, quote software, is a sales tool for companies to provide accurate quotes and pricing for any product configuration.

Typically, B2B companies customize quotes according to the product’s capabilities, customer needs, and applicable discounts.

Developing a quote in the B2B sales process can be tedious since multiple factors determine the final price. And no one wants to make a mistake here, as it can be costly further down the line. 

But CPQ software helps companies automate much of the process of configuring products, pricing the result, and generating quotes for the customer.

It’s indispensable in helping sales teams build custom quotes. And it also allows sales reps more time to focus on building relationships and a positive customer experience.

No wonder CPQ tools are quickly becoming a must-have for sales teams.

21 best CPQ tools for sales teams in 2023

Choosing the right CPQ platform can help you manage complex product configuration requests, deliver real-time pricing, cross-sell products, and collect e-signatures. The best CPQ tools go beyond simply providing proposals and quotes and aim to make your sales lifecycle more efficient to grow your bottom line.

Here’s the best CPQ software for 2023:

Salesforce CPQ

Notable brands: Cloudera, Mitsubishi Electric, Barracuda

Salesforce CPQ is a next-generation app that helps companies automate the quoting, contracting, and ordering process.

It integrates seamlessly with Salesforce CRM, enabling you to handle customer data in one centralized location. Plus, the shared data model makes it faster to launch new products and easier to iterate.

Pricing: Starting at $75/user/month (10 users minimum)

Oracle CPQ

Notable brands: AirBorn, Cohu, Juniper Networks, StepStone

Oracle CPQ (formerly BigMachines) guides sales reps and channel partners through a comprehensive step-by-step process to automatically offer the right product at the right price. 

The easy-to-use solution streamlines your processes and accelerates your sales so that you can complete quotes quickly and optimize pricing and profits for your business goals. 

You can either deploy the software as a standalone service or integrate it with other customer experience platforms such as CRM, ERP, Service, and Ecommerce.

Pricing: $240/user/month

Conga

Notable brands: Salesforce, Workday, Adobe, Citrix, Moody’s, ABB.

Conga CPQ (formerly Apptus CPQ) is a cloud-based multi-channel sales management platform that helps enterprise companies create quotes based on the latest pricing information.

82% of B2B decision-makers think sales reps are unprepared. However, Conga CPQ can scale your best sales reps’ actions across the sales organization through guided selling, pricing guidance, and margin protection.

By eliminating manual processes and improving sales performance, Conga CPQ lets reps generate detailed and complex quotes faster and more accurately, ultimately leading to more deals at a higher win rate.

Pricing: Contact Conga for a customized quote

Model N CPQ

Notable brands: Merck, Johnson & Johnson, AstraZeneca

Model N CPQ enables companies to leverage Salesforce Sales Cloud to power the configuration and pricing of their most complex products. It also integrates with SAP Variable Configurator (VC), enabling sales reps to create quotes that are configured and priced precisely the same as they would have been in SAP. 

Model N CPQ increases sales productivity and responsiveness to sales opportunities and shortens sales and quote cycles while eliminating quoting errors.

Pricing: Contact Model N for a customized quote

CloudSense CPQ

Notable brands: O2, VodafoneZiggo, Spotify, Telstra, Momentum Energy

CloudSense CPQ automates the entire sales and order process from quotes to contracts, orders, and billing. It’s built for high-volume or complex ongoing services in the communications, media, and utilities sectors. Using CloudSense, you can expect to eliminate order errors, speed up your sales cycles, and maximize order value.

Pricing: Contact CloudSense for a customized quote

IBM CPQ

IBM Sterling CPQ guides e-commerce customers, sales teams, call center representatives, and partners to select the right products and ensure pricing is accurate. It transforms the buying and selling of complex products and services across all of your buyers’ preferred channels to make it easier for customers to buy from you.

The IBM CPQ solution offers compelling features that cater to large enterprises, especially those with distributed teams, to get the job done without spending much time on preliminary activities, such as duplicating pricing engine rules and inheritances. It also enables the engine to be localized to support distinct geographies.

Pricing: Contact IBM for a customized quote

Infor CPQ

Notable brands: Fetim Group, HermanMiller, Huttig Building Products

Infor CPQ lets you sell complex products quicker by eliminating costly errors and duplication of effort while speeding up the sales cycle. With CPQ capabilities at the center of your sales process, your sales reps get an enormous competitive advantage and a quicker path from engagement to conversion. 

The solution integrates well with ERP solutions and includes product features like a recommendation engine, custom pricing options, and visualizations. It’s tailor-made for customizable products and can give your extended team members the power of visual, accurate, and fast ordering—at their fingertips. 

Pricing: Contact Infor for a customized quote

SAP CPQ

Notable brands: EMC, Invacare, MediaKind, CleaverBrooks, OCTanner

SAP CPQ (formerly CallidusCloud) makes your quoting and selling process simpler, faster, and more profitable. Your sales team and partners can easily offer complex product configurations, optimized pricing, and great-looking quotes and proposals on desktop or mobile. 

SAP CPQ connects to your CRM, ERP, or e-commerce platform so that customers can generate their own inquiries, configure the solution they’re interested in, and place their orders themselves. 

Pricing: Starting from $71/user/month

QuoteWerks CPQ

Notable brands: BlackBox, Ecolab, Honeywell, Scholastic, Skyline

QuoteWerks CPQ provides a turnkey solution with 55+ integrations to multiple CRM, accounting, and ERP solutions. It’s used by companies of all sizes, from mom-and-pop shops to Fortune 500 companies, in almost every industry.

You can easily import your product information into QuoteWerks or enter the details directly into the quote. And its configurator helps sales reps build a quote from a list of products so they don’t forget any items.

QuoteWerks CPQ increases productivity and closes more sales by simplifying and speeding up the price quoting and proposal processes in the office and on the road.

Pricing: Starting from $15/user/month

Cincom CPQ

Notable brands: Toyota, Helmer, Spiraxsarco, Hendrickson, Siemens, Carrier, Plantronics

Cincom CPQ is a flexible and agile solution with a sophisticated configurator. It creates real-time pricing and quoting of product configurations and delivers a proposal on the spot. Sales reps and dealers have everything they need to win more business, while customers have everything they need to make a buying decision quickly. 

Pricing: Contact Cincom for a customized quote

Experlogix CPQ

Notable brands: Fortress, Kenworth, NCR, Nikon, Otis, Volvo

Experlogix CPQ empowers sales reps, customers, and channel partners to configure, price, and deliver customized, accurate quotes fast and error-free. Its powerful yet easy-to-implement product configurator enables you to handle even the most complex configuration, pricing, and quoting requirements.

In addition, Experlogix CPQ has unparalleled, certified integrations to industry-leading CRM and ERP platforms – including Microsoft Dynamics, Salesforce, and NetSuite – so sales reps can configure and deliver complex and tailored products without ever leaving their existing system.

Pricing: Contact Experlogix for a customized quote

Bit2win

Notable brands: Vodafone, Sky Italia, Telefonica

Bit2win CPQ automates, optimizes, simplifies, and speeds up the entire quote-to-cash process. It empowers sales, partners, and customers to configure complex products and services, deliver accurate quotes, and create smarter deals with the most updated product and pricing information. 

Bit2win CPQ enables the sale of both tangible goods and subscriptions. It supports recurring and standalone fees, bundles, plus amendments to existing service contracts. 

Pricing: Starting from $50/user/month

BlueSnap (formerly Armatic Sales QTC)

Notable brands: Valvoline, MaxAir, RockIsland, Grand HVAC Leasing

BlueSnap’s AR Automation software streamlines your entire quote-to-cash process. It’s easy to implement, requires no coding, and gives you control of your workflow. 

The former Armatic platform automates each step of the billing, accounting, and payment processes. It’s pre-integrated with the ERP and CRM software – like Quickbooks, NetSuite, and Microsoft Dynamics – for seamless reconciliation and reporting.

Pricing: Contact BlueSnap for a customized quote

Zimit Services CPQ

Notable brands: Siemens, Workday, WPP, Dell, Alight, CentralSquare

Zimit CPQ is designed for quoting enterprise technology and services, including subscriptions, professional services, managed services, bundled solutions, and XaaS. 

It allows customers to replace spreadsheets with a centralized solution catalog that handles guided selling, automated document content, approvals, and a pricing engine built for the technology and services market.

Pricing: Contact Zimit for a customized quote

Tacton CPQ

Notable brands: ABB, Bosch, Caterpillar, Daimler, Mitsubishi, Siemens, Toshiba, Yaskawa

Tacton CPQ allows B2B manufacturers to maintain and sell highly customizable products as if they were standard. The award-winning configuration and pricing engine makes it easier to improve efficiency by automating business processes for fast, error-free quotes and orders.   

Tacton CPQ can also be used in a multi-channel environment by either direct sales teams, resellers, or self-service customers.

Pricing: Contact Tacton for a customized quote

CIS Configurator

CIS Configurator is a cloud-based tool for large and midsize manufacturing businesses that want to automate the quoting process for internal and external sales teams, resellers, dealers, and customers. You can create, edit, revise, and copy quotes containing configured items and stock data and store them in one centralized location. 

The rule-based configurator can operate as a standalone solution or integrate with other applications, such as your ERP or CRM, where users can create quotes and orders with configurable items.

Pricing: Contact CIS Configurator for a customized quote

DealHub CPQ

Notable brands: Freshworks, Gong, Sisense, Yotpo

DealHub CPQ makes quoting easier and faster, with real-time insights into your prospects’ engagement and level of interest. Unlike other CPQ solutions, DealHub’s zero-code platform is quick to implement and easy to use – simply plug in your product data, configure your business rules, and start quoting. 

You can generate error-free quotes in any format, including webpage, link, PDF, Word, and Excel.

Pricing: Contact DealHub for a customized quote

Hansen CPQ (formerly Sigma CPQ) 

Notable brands: Orange Belgium, Windstream Communications, Tiscali

Hansen CPQ (formerly Sigma CPQ) software targets the communications service provider industry. The application is driven by Hansen Catalog and adds “telco-grade” capabilities to Microsoft Dynamics 365, Salesforce, and other CRM platforms.

The software helps you sell everything from standardized consumer offerings to customized B2B enterprise services. It increases the speed and accuracy of your sales quotes and orders, resulting in an immediate increase in sales efficiency, agility, and customer satisfaction. 

Pricing: Contact Hansen for a customized quote

XaitCPQ (formerly Blueprint CPQ)

Notable brands: Penlon, Sectra, BSI Group, Eurotherm

XaitCPQ is a cloud-based solution built for the complex pricing of configurable products. It captures all of the complex product, pricing, and business rules in one central location to automate and streamline actions in real time.

The software integrates with existing systems, including Salesforce, Microsoft Dynamics 365, Sage, and SAP Hybris.

XaitCPQ helps organizations win more deals at better margins by making it quick and easy to correctly build, scale, and price combinations of products and services.

Pricing: Contact Xait for a customized quote

ConnectWise Sell

ConnectWise Sell is an all-in-one, cloud-based CPQ software for IT solution providers and resellers that creates quotes and proposals anywhere, anytime. It lets you manage sales for growth, create professional quotes and proposals in minutes, and automatically update your sales pipeline.

ConnectWise Sell pulls in the most up-to-date product and pricing information from top distributors with one click. And the software integrates seamlessly with Salesforce, NetSuite, Dynamics CRM, Autotask, and ConnectWise Manage. 

Connect Wise CPQ automatically updates your CRM with real-time, time-stamped quotes and proposals, all with legally-compliant customer approvals to ensure no opportunity falls through the cracks.

Pricing: Contact ConnectWise for a customized quote

PandaDoc

Notable brands: Autodesk, SGS, Tata Steel, TomTom

PandaDoc is an all-in-one document workflow automation platform that helps fast-growing teams create, manage, and sign digital documents, including proposals and quotes.

PandaDoc CPQ software can use the information in your CRM system to automatically pull data, products, and services into documents, saving you time and trouble.

Overall, it increases productivity and enhances the customer experience, with a fast and easy workflow.

Pricing: $59/user/month for the business plan

Onboard and enable your team

CPQ software is inherently complex, just like its CRM counterpart. As a result, your organization could have difficulty implementing, integrating, and using the software.

Spekit’s streamlined onboarding experience reinforces crucial processes, best practices, and in-app training right where your team is working to drive retention and make them more productive – faster.

With Spekit’s Salesforce CPQ connection, you can train, enable, and empower your team, so they can easily ramp up on the platform in minutes.

Learn how Spekit can empower and train your team in minutes on Salesforce CPQ.

About the Author

Melanie Fellay

Mel is the CEO and Co-founder of Spekit, a Forbes 30 under 30 recipient, Entrepreneur’s Top 100 Women of Influence, and featured across Crunchbase, Fast Company, Business Insider, and more. She is leading the revolution to shatter the glass ceiling and unleash the full potential of every employee. Learn more ->