From one-minute elevator pitches to hour-long presentations, your sales team spends a lot of time pitching your product and business overall, which means that they’re juggling many different sales scripts. Your sales team may be able to benefit from a sales script generator.
Research indicates that the average sales representative should aim for about 60 calls per day while prospecting. Since these prospects can be at different stages of the sales pipeline, they’ll have different pain points and may want to focus on different features or benefits of your product or service. Writing an individualized sales script for 60 different calls every day may be a nearly impossible task.
With a sales script generator, that task becomes much easier and less time-consuming. Let’s get into how to use a sales script generator, how AI can help with the process, and what the best sales script generators on the market are.
What are sales script generators?
Sales script generators are sales tools that write a sales script automatically, after analyzing a prompt inputted by the sales rep and any sales intelligence data about the customer or company the sales rep is from.
A sales script generator can be part of a company’s efforts to automate sales tasks and save the seller valuable time. They can also give sellers more confidence in their pitching, knowing that they have a structure for a script that they can personalize with ease.
How can you use AI to generate a sales script?
Sales script generators are often a type of AI sales tool. Although each sales script generator may work a bit differently, these tools typically use natural language processing.
Typically, a sales professional can input a particular prompt into the sales script generator, and AI will build a script based on that prompt. Some tools may also pull information from other sources, such as the customer’s profile or previous interactions, to make the script even more personalized to the prospect.
The sales rep can further modify the scripts so they sound convincingly human.
How to Build a Sales Script
When building a sales script, the first step is to write the opening or hook. This section of your script is when you want to grab your prospect’s attention. It’s also where you want to reaffirm your relationship. You want to reintroduce yourself and why you wanted to speak with the prospect before jumping into your pitch.
The next step is to go over what you plan to talk about. During this part, you also want to mention how long you expect the call to take and reaffirm that the prospect has time to speak at this moment. Doing so shows that you value your prospect’s time, and it can also help you build a better relationship with your prospect. It can be frustrating for your potential buyer to feel like they’re stuck on the phone when they have other tasks on their plate they need to accomplish.
In the next step, show that you’ve done your research by addressing the pain points your prospect faces in their industry. Answer questions that are relevant to your target audience and address the qualifications of your company to provide those answers. Then, you begin your pitch and explain how your product or service was designed to solve their particular pain points.
The next piece of the sales script puzzle is the unique selling proposition. This part is where you may want to bring up product information, statistics around the usage of your product, and successful case studies of other people in the prospect’s industry who use your product. You also want to gently steer the prospect away from your competition and prove why your product is the best on the market.
After that, you can wrap up the call by reiterating important talking points, but the most vital part of your wrap-up is your call to action. You want to conclude by asking if your potential buyer is still interested. If so, you should then spell out the next steps, such as by scheduling a product demonstration or telling them about the content you plan to follow up with next, such as a pricing plan, to give them something to look forward to if they want to move forward.
Benefits of Using AI to Write a Sales Script
Here are just some of the many benefits of using AI to generate a sales script:
Time saving
Sales professionals have to spend a significant amount of time writing scripts to fit the diverse needs of their prospects.
Considering that sales representatives already spend less than 30% of their week actually selling, sales enablement and revenue enablement teams need to find ways to reduce time-consuming workloads.
By using an AI sales script generator, you’re giving sellers back precious time they can use to drive other revenue-generating activities.
Relevant content
Research suggests that establishing credibility is one of the best ways to gain your prospect’s trust, which can greatly increase your chances of making a sale. To establish credibility, a sales professional should show that they’ve done research on their prospect and their pain points, industry, and unique needs.
But if a sales professional produces irrelevant content, that trust can decrease and result in a lost sale. Sitting through an irrelevant presentation can lead a prospect to feel like their time has been wasted, which harms their relationship with the seller and the company overall.
While some sales enablement tools can help you write a relevant sales script, other sales enablement platforms, like Spekit, can take your efforts even further. After your sales call, Spekit can unpack your interactions with your prospect to make AI-driven content recommendations, ensuring that you’re following up with your potential buyer with content that’s always relevant and helps them move further down the sales pipeline.
Personalization options
According to McKinsey, 76% of consumers are more likely to consider purchasing from a brand that personalizes their customer interactions. And 76% also get frustrated when they don’t find the personalized interactions they want. To build better relationships and reach quota attainment, sales professionals should consider ensuring that they personalize all customer interactions—including sales scripts.
Personalizing scripts for each individual lead can be an enormous task and adds more work to your sales team. With an AI sales script generator, a seller can input information on the particular lead so it can generate a script that’s tailored just for them. More personalization means higher conversion rates, better brand image, and happier customers overall.
Best Sales Script Generators
These sales script generators can be used by your sales, marketing, and customer success teams—the perfect tool for revenue enablement.
1. Spekit AI
Spekit AI lets your sales professionals create sales scripts that engage prospects and encourage conversation. They can instantly generate baseline content for sales scripts, as well as playbooks, tool definitions, and more.
The AI can also summarize SOPs and lengthy documentation into digestible, bite-sized training with a single click. It also provides AI-powered content recommendations, which automatically suggest contextually relevant, deal-accelerating content right where reps are selling. It searches your entire content library to find the most relevant, helpful resources to bring your content to life and multiply the impact of your enablement.
Armed with the right sales scripts, content, and training, your reps have everything they need to succeed–right at their fingertips.
Other features:
- AI Content Generation: Use Spekit AI to automatically generate content, from sales scripts to emails to playbooks.
- AI Content Summarization: Make your content more accessible to sales reps and their prospects by having Spekit AI summarize long, complicated texts.
- AI Content Recommendations: Spekit AI analyzes meeting transcripts, emails, and more to automatically surface relevant content recommendations based on what the prospect wants to see most.
- Content Management: Spekit offers a content management system to keep all your sales content and sales collateral in one place, but Spekit goes even further to ensure your sales reps are seeing and utilizing the content they need right when they need it.
- Just-in-Time Learning: No matter where they’re working, Spekit delivers learning resources, from platform usage guides to battle cards, right in their flow of work.
- Content Analytics: Get more out of your content by tracking which content is most effective through Spekit’s content analytics. Unpack engagement rates, overall usage rates, and much more.
- Knowledge Checks: Keep your team at the top of their game with in-app quizzes, allowing you to track their progress and target areas for improvement.
- Knowledge Base: Keep your company’s knowledge in one accessible place.
- Content Analytics: Track in-depth analytics across your users, team, and content to see how your prospects are connecting with your sales reps and how your salespeople are improving.
- Spotlights: Deliver real-time updates to keep your team up-to-date and on track.
With Spekit, enablement teams instantly empower their reps with everything they need to succeed, at their fingertips, the moment they need it.
2. Lusha
Lusha is a sales intelligence tool that provides users with a hub for B2B industry data and company and contact information. The platform also offers a sales script generator. It builds a script based on the answers a sales professional provides in their sales script template.
Other features:
- Access to Contact Information: Lusha contains verified contact information for millions of companies across North America and Europe.
- Industry Trends: Lusha tracks industry and market trends to identify opportunities.
- Email Engagement: With Lusha, users can write, send, and track email sequences with potential buyers.
3. Vidyard
Vidyard enables sales professionals to record personalized video messages, email them to prospects, and track prospect engagement all in one place. The platform also offers an AI script generator that writes what to say in each video.
Other features:
- Video Creation: Record videos through Vidyard or record your screen for product demonstrations.
- Video Actions: Vidyard lets users include a call-to-action and next steps on each video for further engagement.
- AI Avatars: Use custom or stock AI avatars to speak in your videos for you.
4. ChatGPT
ChatGPT is an AI content generator that uses natural language processing to write scripts and other content for you. The AI tool writes in a conversation form, so you can enter a prompt and then continue to “speak” with the platform to fine-tune your content.
Other features:
- Knowledge Base Integration: ChatGPT can integrate with knowledge bases to gain more context to create relevant sales scripts.
- Multilingual Support: ChatGPT can write in multiple languages to connect with customers across language barriers.
- Summarization: ChatGPT can summarize large amounts of text to make it more accessible.
5. HyperWrite
HyperWrite is an AI writing assistant that includes numerous AI-enabled writing tools, including their Sales Script Creator. With this tool, you can input existing scripts and additional background information to get a newer, more personalized script.
Other features:
- AI Agent: HyperWrite’s AI Agent can be trained to complete a user’s repetitive, tedious tasks.
- Flexible AutoWrite: HyperWrite’s writing assistant tool can be used for a number of purposes, like writing an email or creating an outline for a blog post.
- Magic Editor: HyperWrite can be used to improve an existing piece of content’s clarity, tone, and style.
6. noCRM.io
noCRM.io is a lead management tool with online accessibility that enables sales professionals to track their sales progress with each lead’s buyer journey. This platform also offers a free sales script generator. You can choose scripts based on different industries or answer questions on their template to generate a script from scratch.
Other features:
- Sales Process Tracking: Sellers can track their progress with a lead and receive reminders on follow-ups.
- Sales Pipeline Optimization: noCRM.io lets sales teams create custom sales pipelines.
- Lead Management: noCRM.io lets sellers import leads and utilize built-in lead capturing.
Sales script generator FAQs
Curious about sales script generators? These FAQs can help:
What is an AI sales script generator?
An AI sales script generator utilizes natural language processing and language generation to create a sales script automatically, pulling from a topic, prompt, and other information and context.
How can I generate a free sales script?
Several platforms, including Lusha and noCRM.io, offer free sales script generators. However, it’s worth noting that these sales script generators often require more work on the end of the user than many paid-for platforms.
How long does it take to generate a sales script?
An AI sales script generator can take just seconds to write a script, though it may take additional time to fine-tune the script to be exactly what you need.
Use the best AI sales script generator
AI sales script generators not only make writing sales scripts a breeze, but they also help you create more personalized interactions with your target audience, which builds better relationships and results in higher conversion rates.
Spekit’s AI sales script generator can write your sales script, as well as other sales content, with just one simple sentence. Spekit AI unpacks your information to create a script tailored to what your prospect wants to hear most.
But Spekit’s AI sales script generation is just the beginning. With AI content recommendations, just-in-time learning enablement, and universally accessible content, your reps spend 69% more time selling, have 20% higher quota attainment and 30% faster ramp times.
Experience the AI-powered enablement platform that works wherever your reps work.
